BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. Sporting events, virtual tours, and podcasts are ideal for streaming live, but the sky’s the limit. Social media shopping apps make it easy to measure and evaluate business insights. Not all businesses use social media to reach the same goals.

Social Media 98

Social Media Brands Entertainment Connections 98

Qualtrics

NOVEMBER 12, 2019

But this also means that competition for consumer cash is fierce. Research from advertising company Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalized CX (customer experience). 53% of consumers are ready to share personal information to get a personalized experience”.

Retail 33

Retail Brands Customer Experience Sports 33

C Space

JULY 21, 2020

Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand moves as they happen. In November it sold StubHub , an online marketplace for concert and sporting event tickets, to Switzerland-based rival Viagogo for $4 billion. eBay acquired PayPal in 2002 and spun it off in 2015.

2020 52

2020 Brands Transportation 2002 52

ProProfs Chat

DECEMBER 30, 2021

Such insights are often based on both demographic and behavioral data points, and businesses use those insights to create specific audience segments. Collecting and analyzing customer data based on their personalities, attitudes, and beliefs enable you to draw insights into their needs. Advantages of Psychographic Segmentation.

Social Media 52

Social Media Sports Brands Insights 52

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. members of its loyalty program, marking a 16 percent year-over-year increase. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Customer Bliss

MAY 10, 2018

When Amy joined USA Today, she led the company’s first subscriber loyalty program, a program designed to provide added value to your subscription through events, experiences, extra content, and deals. Amy is Vice President of Customer Experience & Insights for the USA TODAY NETWORK. About Amy Shioji.

Customer Experience 111

Customer Experience Leadership Loyalty Programs Loyalty 111

SurveySensum

JULY 20, 2023

To address this, we have put together a comprehensive guide that provides insights into common pain points in both digital and in-store retail experiences , providing actionable strategies to resolve them. Analyzing this feedback using powerful text analytics , they discovered important insights. The observation? And guess what?

Retail 52

Retail Feedback 2023 Social Media 52

Qualtrics

JUNE 26, 2020

Institutions under the umbrella of Koç Holding such as university, hospital, museums, sports club, Koç loyalty program, and many other internal and external brands are utilized to provide the maximum benefit to Koç Holding employees and their family members. Acting on insights. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Lumoa

JUNE 26, 2023

Consider a customer looking to buy sports shoes from a popular brand. Leverage personalized marketing Personalized marketing is generating big numbers, with 76% of consumers preferring brands that personalize. Each stage can be separately rated by consumers, giving a more holistic view of customer satisfaction.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

ClearAction

OCTOBER 1, 2018

Similar findings are reported in studies by CMO Council, CustomerThink, Confirmit, West Monroe Partners, Leapfrog Marketing Institute, MarketingSherpa, Forbes Insights, and many others. “Only 16% of marketers feel their organizations are extremely responsive to the consumer.” CXM Status Quo vs. CXM Flow.

Customer Experience 63

Customer Experience 2017 ROI 2018 63

Currency Alliance

NOVEMBER 14, 2019

Through 2020 and beyond, the most successful loyalty brands will harness digital transformation efforts in order to participate in more open loyalty networks, and collaborate far beyond their own garden wall. Constraining collaboration only constrains your ability to engage and capture insightful data.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. The appetite for fresh entertainment during lockdown when content from traditional channels has been exhausted, along with increased demand for TV content at all times of the day, is contributing to consumers re-evaluating SVOD services,” the report’s authors conclude.

2020 52

2020 Brands E Commerce Airlines 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. and changing consumer behavior is impacting the legacy loyalty model, and setting the stage for new leaders to emerge.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40