Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Sports fans are a competitive lot. Being able to catch the insight right away is huge, of course.

Consumers 67

Consumers Engagement Social Media Sports 67

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers E Commerce Advertising Social Media 52

Alida

NOVEMBER 25, 2016

Some brands, for instance, use insight communities to offer research services and data to clients and partners. For instance, NewsCorp Australia, a 2016 Visionary Award Finalist for Asia Pacific , runs many studies within its insight community, engaging over 5,000 media consumers regularly. million in open opportunities.

ROI 269

ROI Measurement Brands Net Promoter Score 269

ReviewTrackers

FEBRUARY 24, 2021

More and more consumers are reading and writing reviews about businesses. Concourse Sports , a multi-channel retailer, increased the amount of reviews for their stores by 2,800 percent on Google and Facebook. Consumers go online when researching a new business. One way to promote your brand is to get more reviews. In fact, 63.6

Brands 104

Brands Marketing Sports Social Media 104

Oracle

MAY 23, 2019

While on location at Oracle Modern Customer Experience 2019 in Las Vegas from March 19-21, the SmarterCX team met with Jennifer Storms, CMO & EVP at NBC Sports, who tells us about her work and discusses how data plays a role in how quickly Olympic athletes go from ordinary to extraordinary, and in a matter of minutes become household names.

Sports 40

Sports 2019 2020 Social Media 40

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. That’s where Oracle Cloud EPM comes into play, providing a level of agility stadium operators require to keep up with the dynamic nature of sports and entertainment events.

Entertainment 52

Entertainment Sports Financial Events 52

Oracle

DECEMBER 20, 2018

However, where malls and parking lots were once the only congested places, now online waiting rooms contain consumers hoping to check big-ticket items off their lists. Here are three ways consumers across generations are taking on their holiday shopping lists this year. Hey, Alexa? Gen Z shops though voice search.

Consumers 74

Consumers 2005 Apparel 2018 74

Optimove

APRIL 15, 2024

Embracing a position-less mindset allows marketers to effectively meet evolving consumer needs, outpace competitors, and drive better business outcomes in today’s dynamic marketing environment. This sentiment reflects a trend towards versatility in a sport. Can Anyone Be a Position-less Marketer? I’m a basketball player.”

Marketing 59

Marketing Sports Multi-Channel Download 59

Optimove

MARCH 20, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Big Picture: On March 20, at Optimove Connect, Pini Yakuel, CEO, introduced the position-less marketer. He revealed the position-less marketer is a new emerging archetype.

Connections 52

Connections Marketing Multi-Channel Sports 52

Beyond Philosophy

SEPTEMBER 26, 2014

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries. Consider the term “Consumer Confidence,” that is prevalent in discussions about the markets and the economy. 1 on TripAdvisor?

Sports 60

Sports 2014 Blog Consumers 60

Beyond Philosophy

SEPTEMBER 26, 2014

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries. Consider the term “Consumer Confidence,” that is prevalent in discussions about the markets and the economy. 1 on TripAdvisor?

Sports 60

Sports 2014 Blog Consumers 60

Happy or Not

FEBRUARY 2, 2023

Using AI-powered technology, our touchscreen Smiley Touch terminal has been upgraded to allow businesses to unlock valuable customer demographic information and combine it with in-moment feedback data for unprecedented insights. Sørensen, Operations and Business Development Manager at XXL Sports & Outdoor. s ays Kenneth G.

Connections 73

Connections Feedback Apparel Sports 73

Eptica

APRIL 11, 2018

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Author: Taoufik Massoussi Understanding customer needs and emotions is central to delivering the experience that today’s consumers demand. Published on: April 11, 2018. This is ignoring a goldmine of information.

Net Promoter Score 50

Net Promoter Score Customer Insights Insights Brands 50

ShepHyken

MAY 23, 2022

(CustomerThink) Your growth at every level — financially, reputationally, professionally, and personally — is superior when customer, employee, and partner experience are managed as a team sport. This article has some excellent insights and ideas on how to handle complaints, the different types of complaints, and more.

Article 64

Article 2022 Customer Service Sports 64

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 According to Salesforce, almost three-quarters of consumers have chosen to switch brands at least once in the last 12 months, even when they belong to a loyalty program—and they’re doing it for access to better deals, better quality, or better customer service.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. You guessed it – accurate social insight ! Like creating Halloween costumes for the super loyal, and super hilarious consumers that love them. Consumers who aren’t shy about getting brand names tattooed on their bodies , for example: Halloween is for Brands That Get It.

Consumers 40

Consumers Sports Social Media Brands 40

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. You guessed it – accurate social insight ! Like creating Halloween costumes for the super loyal, and super hilarious consumers that love them. Consumers who aren’t shy about getting brand names tattooed on their bodies , for example: Halloween is for Brands That Get It.

Consumers 40

Consumers Sports Social Media Brands 40

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Nike’s SoHo flagship store is not just about buying products, but an immersive experience where sports enthusiasts can engage with the brand in an interactive environment.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Forrester's Customer Insights

DECEMBER 9, 2023

It’s not often that soccer and the United States are spoken of in the same breath. But a diminutive Argentinian possessing outsized wizardry changed all of that. Lionel Messi put US Major League Soccer on the world map, and Apple brought the games into American living rooms. On Saturday, December 9th, it all comes to […]

Sports 33

Sports Advertising Consumers B2C 33

Alida

DECEMBER 14, 2017

In a recent webinar , Darrell Beneker, director of consumer insights at Aurora Health Care, shared how the company uses ongoing insight to inform customer experience (CX) initiatives that create a seamless end-to-end patient journey. Get insight, STAT . Patient insight should be prescriptive .

E-support 100

E-support Sports Webinar Healthcare 100

CSM Magazine

DECEMBER 22, 2023

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. Guerrilla Marketing Guerrilla marketing is about being insightful, imaginative, and spontaneous, not expensive.

Connections 52

Connections Marketing Advertising Transportation 52

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect. Here’s how.

2019 71

2019 Engagement Entertainment Sports 71

Chadwick Martin Bailey

JUNE 25, 2020

With most of the country moving through stages of “reopening,” consumers’ path to purchase has been disrupted. Path to purchase/consumer journey research is about exploring what moves people towards the business outcome: a purchase. Prior to COVID-19, CMB ran self-funded consumer journey research on the gaming industry.

Apparel 52

Apparel Consumers Sports Insights 52

NetBase

SEPTEMBER 11, 2020

And why consumers are running to Ross Stores. Before we get going though, here are a few consumer statistics that are meaningful for brands: 67% of consumers say they are likely to spend more with a brand if they have had a positive customer experience. Men’s grooming brand Manscaped making smart moves. subscribers in the U.S,

Social Media 98

Social Media Sports E Commerce Retail 98

Guavus

FEBRUARY 11, 2019

Not even Google can rival the wealth of consumer data that communication service providers (CSPs) have at their fingertips. A study conducted by Ovum Research last year, for example, found that 67 percent of brands consider telecom operators a better original source of data insights than Google, Apple, and Samsung.

Insights 51

Insights Marketing Customer Experience 2018 51

Chadwick Martin Bailey

JANUARY 31, 2020

Key Takeaways from The Media Insights & Engagement Conference. The Media Insights & Engagement conference was held this week in New Orleans, and we heard some consistent themes that are impacting the media industry. Consumers desire something that resonates with them, even at the detriment of production quality.

Sports 52

Sports Entertainment Presentation Consumers 52

ReviewTrackers

MARCH 26, 2018

More and more consumers are reading and writing reviews about businesses. Concourse Sports , a multi-channel retailer, increased the amount of reviews for their stores by 2,800 percent on Google and Facebook. Consumers go online when researching a new business. One way to promote your brand is to get more reviews. In fact, 63.6

Brands 82

Brands Marketing Sports Social Media 82

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. AT&T, HBO Max, Peacock, Hulu and Quibi offer ways for brands to reach more consumers. Shows are shifting to meet both consumer and safety demands.

Innovation 73

Innovation Brands Social Media Advertising 73

C Space

FEBRUARY 12, 2020

When we internalize the essence of a brand as a part of who we are and what we want to project to the world — the brand and the consumer become one in vision and values. When you make this kind of connection with a consumer, price becomes a less significant factor in the purchase decision. Looking for more Outside In thinking?

Brands 52

Brands Marketing Sports Net Promoter Score 52

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76

CSM Magazine

AUGUST 4, 2021

This and other global sporting events, such as Wimbledon and the recent European Championships have brought into sharp focus the need for media brands to evaluate their digital experiences. Consumers consistently seek out media services that offer broad ranges of shows, movies and exclusive content they can’t find anywhere else.

Brands 52

Brands Entertainment Sports Multi-Channel 52

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Customers 52

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence (CI) is the process of gathering and analyzing extensive customer data from both internal and external sources to acquire insights into customers’ demands, motivations, and actions. Customer intelligence insights aid long-term customer development. This is possible when customer insights are available.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity Customers 52

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

2022 52

2022 Retail Sports Events 52

Kustomer

OCTOBER 22, 2020

Attendees were able to gather insights from the brightest minds in the CX space, hearing perspectives from those that are not often heard from, and networking with their peers. What ESPN fans wanted during the pandemic, was to talk sports. to learn about the modern customer experience, and have some fun in the process.

Sports 96

Sports 2021 2020 Loyalty 96