Remove Consumers Remove Customer Insights Remove Insights Remove Sports
article thumbnail

Why brands need to capture deeper customer insight from unstructured data

Eptica

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Author: Taoufik Massoussi Understanding customer needs and emotions is central to delivering the experience that today’s consumers demand. Published on: April 11, 2018. Why am I suffering increased churn?

article thumbnail

Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location.

Retail 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

One Game To Rule Them All: Sports and Fandom in America

Forrester's Customer Insights

It’s not often that soccer and the United States are spoken of in the same breath. But a diminutive Argentinian possessing outsized wizardry changed all of that. Lionel Messi put US Major League Soccer on the world map, and Apple brought the games into American living rooms. On Saturday, December 9th, it all comes to […]

Sports 31
article thumbnail

Customer Intelligence: Why it is important for Customer Success?

CustomerSuccessBox

What is Customer Intelligence? Customer intelligence (CI) is the process of gathering and analyzing extensive customer data from both internal and external sources to acquire insights into customers’ demands, motivations, and actions. Customer intelligence insights aid long-term customer development.

article thumbnail

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School

C Space

When we internalize the essence of a brand as a part of who we are and what we want to project to the world — the brand and the consumer become one in vision and values. When you make this kind of connection with a consumer, price becomes a less significant factor in the purchase decision. Looking for more Outside In thinking?

Brands 52
article thumbnail

Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space. According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind!

NPS 83
article thumbnail

In Retail? Here’s How to Use Proximity Marketing to Elevate Your Brand

Optimove

Despite the roaring success of the retail app, 50% of consumers still prefer to shop in a physical store, over 70% favor a combination of in-store and online, and almost 60% combine the in-store experience with the retailer’s mobile app. Bottom line? If they decide to come along, they’ll get 20% off any purchase from the new range.

Retail 52