InMoment XI

JANUARY 10, 2023

Before you know it, you’ve got different departments using separate technologies and focusing on different metrics—fragmenting your understanding of the customer experience. . And of course, they’ve got a product team constantly working to improve their software with customers in mind.

Customer Experience 324

Customer Experience Management Touchpoint Net Promoter Score 324

SurveySparrow

JULY 26, 2023

Two such terms, “Customer Success” (CS) Vs “Customer Experience” (CX), have gained noteworthy attention over time. This blog aims to dispel this ambiguity by shining a spotlight on the unique characteristics, measurements, areas of application, and practical implications of both these essential terms.

Customer Success 52

Customer Success Customer Experience Net Promoter Score Touchpoint 52

Totango

MARCH 21, 2023

In today’s challenging economic climate, teams must ensure they are utilizing the right initiatives to protect and grow customer loyalty. Their discussion covered three key strategies for powering up customer success. Nick jokes, “it is by far one of the most difficult things in the world.”

Customer Journey Mapping 81

Customer Journey Mapping 2023 Metrics Customer Success 81

delighted

JULY 13, 2022

In fact, onboarding a new customer is between 5x and 25x more expensive than retaining a customer you already have. . Below, we take a closer look at what customer loyalty is, why it’s important, how to measure customer loyalty, plus our tips for keeping your customers loyal for longer. Net Promoter Score.

Loyalty 84

Loyalty Measurement Net Promoter Score Customer Retention 84

Totango

DECEMBER 1, 2021

When you bring agile innovation to customer success , you empower your CS strategy with the latest technology. In this blog, we’ll look deeper at what an agile customer success strategy means and why you can benefit from using one. Then we’ll lay out seven steps to bring agile innovation to customer success.

Innovation 97

Innovation Customer Success Document Government 97

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. What is Customer Journey Analytics? From marketing to customer support to even customer success. Customer Experience Teams.

Customer Journey 52

Customer Journey Metrics Touchpoint Advertising 52

Education Services Group

APRIL 21, 2021

If you’re wondering what the ESG Customer Success Maturity Model is and why we built it, go back and read the first installment of this three-part series. Here in part two, I’ll talk about the second phase of Customer Success maturity – Operationalize. If you’ve already devoured that and are ready for more, read on!

Customer Success 94

Customer Success Customer Journey Mapping NPS 2020 94

Experience Investigators by 360Connext

FEBRUARY 23, 2021

Share customer journey maps and insights. Don’t limit key insights and journey maps to just certain leaders or teams. As you are building customer journey maps, share what you find. Explain how to review the map and what might be most interesting or surprising for employees to learn.

Communication 178

Communication Customer Experience Customer Journey Mapping Net Promoter Score 178

Totango

AUGUST 14, 2020

In customer success, your customers define their own victories. No one-size-fits-all finish line exists that clients must strive to cross, and there is no Harvard Business School concept of accomplishment you can award your customer before resting on well-earned laurels. Creating Better Customers, by Definition.

Customer Success 76

Customer Success Definition Customer Journey Customers 76

Gainsight

JULY 5, 2022

As businesses start to mature and grow, many evolve from measuring logo retention to gross retention (GRR) to their ultimate north star, net retention (NRR). But when you give up looking at what percentage of your customers are churning (your Annual Churn Rate), you’re not seeing the full picture of your business.

Net Promoter Score 64

Net Promoter Score Customer Experience Customer Journey Mapping NPS 64

Experience Investigators by 360Connext

MARCH 23, 2021

It’s a point of friction in some ways but it also is a necessary part of scaling customer experience. Ask your Customer Success Team, Account Managers, or other customer relationship specialists to include you in one client meeting a month. There is some inherent bias here, because they will pick the easy customer!

Customer Experience 271

Customer Experience Contact Center Metrics Feedback 271

Amity

JANUARY 9, 2019

One of the most exciting aspects of developing customer success strategies is looking at how Customer Success is (or should be) integrated with other areas of the organization. It can also happen when the senior leadership team has not agreed on and adopted a cohesive customer success strategy and culture.

Customer Success 81

Customer Success Leadership Customer Journey Metrics 81

Totango

AUGUST 25, 2022

In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. First, we’ll examine what SaaS customer engagement is and how it incorporates the strategy of “land and expand.” Extend upsell offers or referral incentives to customers with high satisfaction ratings. The key metric here is churn.

Customer Engagement 97

Customer Engagement Engagement Net Promoter Score Metrics 97

Education Services Group

JULY 9, 2021

We know this can be especially true for Customer Success leaders. These guides provide a big picture overview of an initiative and help determine critical aspects for its success before it even begins. I snuck in an H for good measure). Why project charters are valuable in Customer Success.

Customer Success 52

Customer Success Customer Journey Mapping Document Customers 52

Experience Investigators by 360Connext

JULY 20, 2021

Meanwhile, Malik from the Social Media Response team is doing his best to reply to customers who say they’ve complained about this issue before — even though he doesn’t know what the root cause of the issue might be — and Padma from Customer Success doesn’t have any visibility into what customers are saying at all.

Social Media 361

Social Media Customer Journey Feedback Contact Center 361

ChurnZero

AUGUST 25, 2021

A Net Promoter Score (NPS) ® is one popular way of measuring customer satisfaction in a way that’s easy to understand. It will help you set benchmarks to get a clear picture of your performance with your customers. Not only that, but it’s easy to understand, and it’s a metric that can be shared easily with frontline employees.

NPS 98

NPS Net Promoter Score Customer Journey Mapping Customer Satisfaction 98

Totango

AUGUST 9, 2022

This lets B2B businesses customize their operations for groups of customers with common characteristics or personalize them for individual clients. This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success.

B2B 100

B2B Customer Journey Mapping Social Media Net Promoter Score 100

ChurnZero

FEBRUARY 28, 2020

Q&A: Digital Customer Success Strategies to Drive User Adoption. Accessing meaningful data points early in the customer journey can be difficult. You can easily miss opportunities to deeply understand your customers’ behavior when your insights depend on those data points.

Customer Success 64

Customer Success Webinar Customer Journey Customer Journey Mapping 64

Ecrion

MARCH 27, 2020

Since there have not been clear objectives, with observable metrics, success has been assumed. Companies therefore believe (by virtue of having undertaken their CX project) that they are delivering the superior experiences that their customers know they aren’t. Defining a Successful Customer Experience Project.

Customer Experience 74

Customer Experience B2C Customer Journey Mapping Metrics 74

Totango

SEPTEMBER 1, 2022

B2B clients tend to measure performance in terms of key performance indicators, so SaaS QBR discussions often focus on KPIs. Success managers and clients may use previously established KPIs to evaluate current performance and discuss which KPIs and target numbers would be appropriate in the future.

Customer Journey Mapping 98

Customer Journey Mapping Net Promoter Score Customer Journey B2B 98

Feedbackly

JANUARY 10, 2023

” mentality” There are reward systems that can be easily put in place with the right Customer Experience platform which can not only help you retain lost customers, but also maintain your most loyal ones. Your Customer Experience platform needs to be able to handle modern multichannel data collection.

Customer Journey Mapping 52

Customer Journey Mapping Customer Experience Customer Journey Feedback 52

Amity

OCTOBER 12, 2017

After spending over 15 years in Customer Success, I have however recognized some distinct patterns in how the best Customer Success teams are run. You really need to approach Customer Success with the mindset that your work is never done. The Cycle of Customer Success. Customer Journey.

Customer Success 61

Customer Success Net Promoter Score Customer Journey Metrics 61

Feedbackly

JANUARY 13, 2023

Finally, assign CX metrics to measure the experience delivered by each phase. For example, you can select EVI® to determine how customers feel about your businesses at a glance.KPIs will help you address pain points and improve the buying journey. Download our free Customer Journey Map template!

Customer Journey 52

Customer Journey Customer Journey Mapping Touchpoint Download 52

Education Services Group

JULY 28, 2019

Segmentation drives how you engage with customers, who is working with them, how you create customer journey maps, and how your customers are being marketed to — appropriately segmenting them is critical to fostering Customer Success and more broad business success.

Customer Success 40

Customer Success Customer Journey Mapping Customers Financial 40

Amity

OCTOBER 12, 2017

After spending over 15 years in Customer Success, I have however recognized some distinct patterns in how the best Customer Success teams are run. You really need to approach Customer Success with the mindset that your work is never done. The Cycle of Customer Success. Customer Journey.

Customer Success 49

Customer Success Net Promoter Score Customer Journey Metrics 49

ClientSuccess

NOVEMBER 15, 2017

For large enterprise or companies with a global reach, understanding the customer experience can take on a new life of its own—one that hinges fully on visible data and metrics across the entire customer journey. What Is Customer Lifecycle Management?

Customer Journey Mapping 40

Customer Journey Mapping Management Metrics Customer Journey 40

Totango

OCTOBER 20, 2021

Loyalty and advocacy : Satisfied customers become brand advocates recommending your product to family and friends. For each of these steps, certain key events must occur in order for customers to achieve outcomes that yield satisfying experiences. How to Optimize Your Customer Journeys.

Customer Journey 92

Customer Journey 2021 Customer Journey Mapping Touchpoint 92

CustomerSuccessBox

DECEMBER 17, 2021

It’s impossible to control every aspect of the customer journey, and there are many differences between individual customer journeys, but you can always improve. The effectiveness of this optimization process can be measured using metrics associated with the buyer’s life cycle.

B2B 52

B2B Touchpoint Net Promoter Score Customer Journey 52

ChurnZero

AUGUST 25, 2021

A Net Promoter Score (NPS) ® is one popular way of measuring customer satisfaction in a way that’s easy to understand. It will help you set benchmarks to get a clear picture of your performance with your customers. Not only that, but it’s easy to understand, and it’s a metric that can be shared easily with frontline employees.

NPS 52

NPS Net Promoter Score Customer Journey Mapping Customer Satisfaction 52

Wootric

OCTOBER 1, 2020

Creating a customer journey map is the first step toward designing a superior Customer Experience (CX) that drives end-user growth. Once you’ve mapped out the customer journey, however, you may be wondering… what’s next? Need a few more reasons to use standard metrics? .

Net Promoter Score 52

Net Promoter Score NPS Touchpoint Customer Journey Mapping 52

Wootric

APRIL 7, 2021

Clearly define the user journey to identify where the customers are struggling with your product. The customer journey map , also known as the CJ map, is a visual representation of the customer experience that will help you put yourself in your customer’s shoes. Close the loop with respondents.

Feedback 52

Feedback Management Customer Journey Mapping Net Promoter Score 52

Totango

OCTOBER 20, 2021

Loyalty and advocacy : Satisfied customers become brand advocates recommending your product to family and friends. For each of these steps, certain key events must occur in order for customers to achieve outcomes that yield satisfying experiences. How to Optimize Your Customer Journeys.

Customer Journey 73

Customer Journey 2021 Customer Journey Mapping Touchpoint 73

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? What helped you build your customer journey map and what were the main factors you took into account? Well, if you’re Aruba, you go digital.

Customer Engagement 111

Customer Engagement Engagement Customer Journey Mapping Definition 111

Totango

MAY 6, 2021

We’ll discuss what customer retention means as a concept, as a strategy and as a metric. And we’ll offer an eight-step path to increasing customer retention by following best practices and leveraging the power of automation. It is the flip side of churn rate , which measures how many customers you lose over a given period.

Customer Retention 74

Customer Retention Net Promoter Score Customer Journey Reference 74

Totango

JUNE 17, 2021

In a B2B context, here are some of the most useful ways to segment customers and when you might want to use each: License Utilization. This criteria segments customers based on how many licenses an account is utilizing out of the total number available, an important engagement metric. Customer Health Score.

Definition 71

Definition B2B Customer Journey Mapping Customer Journey 71

Totango

OCTOBER 20, 2021

Loyalty and advocacy : Satisfied customers become brand advocates recommending your product to family and friends. For each of these steps, certain key events must occur in order for customers to achieve outcomes that yield satisfying experiences. How to Optimize Your Customer Journeys.

Customer Journey 62

Customer Journey 2021 Customer Journey Mapping Touchpoint 62

Totango

JUNE 24, 2022

Customer success in SaaS differs from CS in other industries. The software service industry presents unique challenges for customer success management while also creating unique opportunities that call for specific strategies. Read on to learn the keys to effective customer success for SaaS clients.

Customer Success 103

Customer Success Customer Journey Mapping Net Promoter Score Customer Journey 103