Customer Relationships Loyalty Programs Technology Transportation 
Currency Alliance
DECEMBER 4, 2023
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.
Currency Alliance
DECEMBER 19, 2022
It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.
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Currency Alliance
MAY 9, 2019
Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. Of course, until a few years ago, there was no “mobility sector”.
Currency Alliance
NOVEMBER 17, 2020
2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The underlying needs of most customers have not changed.
Up Your Service
MAY 3, 2017
Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. The rise of white-glove customer service.
Currency Alliance
APRIL 13, 2017
A former Accenture consultant-turned entrepreneur, Ehredt is attempting to upend the loyalty industry with a platform that simplifies how loyalty currencies are managed and exchanged. In this interview, Ehredt expands his vision for how digital currencies have the potential to transform customer loyalty.
SurveySensum
JULY 19, 2023
Instead of a traditional car dealership, the focus is on educating and engaging customers about the unique features and benefits of Tesla vehicles. Visitors can sit inside the cars, experience the touchscreen interface, and learn about advanced technologies.
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