BlueOcean

DECEMBER 13, 2022

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. Will you have senior leadership involved in your account?

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

OpinionLab

MAY 4, 2017

I’ve noticed a growing school of thought in the digital world that merely observing and analyzing customer behavior can provide equal or better insights than feedback from customers. However, there are two important reasons why listening to customers can provide greater insight than just analyzing behavior.

Sports 79

Sports Apparel Omnichannel Rewards Programs 79

SuiteCX

JUNE 15, 2017

Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. For programs with a loyalty currency (e.g. This makes sense. How is it possible to see this?

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. For programs with a loyalty currency (e.g. This makes sense. How is it possible to see this?

ROI 40

ROI Measurement Marketing Loyalty Programs 40

PK

MAY 12, 2020

In short, mobile empowers brands to engage customers in new ways. A great example of this approach comes in the work we do with a leading action sports footwear, accessories and apparel retailer. members of its loyalty program, marking a 16 percent year-over-year increase. Focus on convenience. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. Profit is derived from engagement that links directly to incremental sales.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. Constraining collaboration only constrains your ability to engage and capture insightful data.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40