Optimove

NOVEMBER 29, 2022

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. It would be best to analyze past betting behavior to gain insight into favored teams among online bettors from different countries. Who are they betting on?

Sports 52

Sports 2018 Definition Culture 52

Optimove

OCTOBER 3, 2023

Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more. Understanding the Player Landscape To effectively engage players it’s crucial to understand their behavior and preferences.

2023 52

2023 Loyalty Insights Loyalty Programs 52

Optimove

APRIL 2, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players.

2024 59

2024 2022 Insights Events 59

NetBase

AUGUST 14, 2020

As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. We’ll explore how this looks for each sport, including: Online viewership stats for each league.

Sports 64

Sports Advertising Events 2019 64

Experience Investigators by 360Connext

APRIL 23, 2024

Speaking of data…any type of business strategy requires incorporating key data and analysis to get to the insights, improvements, and priorities in a plan. Insights from operational data, like conversion rates, as well as feedback from customers, can help prioritize what efforts should come first.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Optimove

FEBRUARY 1, 2024

” and “How can strategies be tweaked for the long tail of customers to engage them like VIPs?​” Inbar will also focus on those “likely to” engage and how to streamline and enhance customer journeys on a large scale to ensure optimal experiences. Learn more about each topic and why you should attend below.

2024 69

2024 Sports Download Events 69

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

2024 52

2024 Marketing Sports Multi-Channel 52

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. ESPN , the leader in sports broadcasting, is another great example.

ROI 269

ROI Measurement Brands Net Promoter Score 269

Alida

JANUARY 26, 2017

AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. The company is engaging with fans now to exceed their expectations by the time the new stadium opens. Commit to fan-centricity.

Sports 174

Sports Entertainment Webinar Guest Experience 174

Maru Group

JUNE 18, 2020

Sports – like most industries – is changing. UK fans aren’t as connected with sports, especially football, as they were four months ago. The break in the season and the on-going impact of social distancing measures appears to be having a negative influence on our sporting consumption. Sport is a social game.

Sports 52

Sports Connections 2013 2018 52

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52

Sports Innovation Events Social Media 52

Gainsight

JANUARY 8, 2021

They also spoke about what insights they gathered from customers, key internal stakeholders, and Adobe’s in-product framework where they build out their guides. She also works closely with field teams, including CSMs, to drive retention and bring their insights back to the Product Management team to improve the product.

Sports 52

Sports Roadmap Government Customer Centricity 52

NetBase

MAY 2, 2019

If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. Here’s how. Look Below the Surface.

2019 71

2019 Engagement Entertainment Sports 71

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

Oracle

MAY 23, 2019

While on location at Oracle Modern Customer Experience 2019 in Las Vegas from March 19-21, the SmarterCX team met with Jennifer Storms, CMO & EVP at NBC Sports, who tells us about her work and discusses how data plays a role in how quickly Olympic athletes go from ordinary to extraordinary, and in a matter of minutes become household names.

Sports 40

Sports 2019 2020 Social Media 40

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. That’s where Oracle Cloud EPM comes into play, providing a level of agility stadium operators require to keep up with the dynamic nature of sports and entertainment events.

Entertainment 52

Entertainment Sports Financial Events 52

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Cleaning Up Online with Playful Engagement. Sports fans are a competitive lot. Many of them – we’re sure of it!

Consumers 67

Consumers Engagement Social Media Sports 67

BirdEye

APRIL 25, 2023

Do you want to reach out and engage with potential customers in your area? Sponsor charities or local sports teams 19. Make it relevant and user-friendly with convenient ways for browsing so customers engage with it. Share engaging, localized content, and interact with followers to build relationships.

Seminar 98

Seminar Social Media Advertising Workshop 98

CSM Magazine

APRIL 17, 2024

This article will discuss how customer service leaders can optimize team performance without having to ask for additional headcount, and learn how to boost their return on workforce investment through ongoing assessment, team structuring, enablement, automation and insights.

Customer Service 59

Customer Service 2024 Sports Banking 59

ClearAction

APRIL 3, 2015

Why Customer Experience Excellence Requires HR Engagement. And it’s commonly accepted that engaged employees are a prerequisite to high-value, engaged customers. Engaging HR professionals with their internal customers and with the company’s strategic intent of CX management is viewed as very important to CX success.

Engagement 121

Engagement Customer Experience Government Culture 121

Optimove

APRIL 15, 2024

Key takeaways: Embracing a position-less approach in marketing enables companies to outpace competition, engage audiences more effectively, and achieve better business outcomes. This sentiment reflects a trend towards versatility in a sport. What strategies can Position-less Marketers employ to engage with audiences effectively?

Marketing 59

Marketing Sports Multi-Channel Download 59

Eptica

AUGUST 11, 2015

Date: Wednesday, August 12, 2015 The importance of emotion to customer engagement. Similarly, Steve Peters , a high profile sports psychiatrist and author of The Chimp Paradox , has identified the importance of managing emotional parts of the human ego to support performance in everyday life as well as sport.

Customer Engagement 88

Customer Engagement Engagement Social Media Sports 88

Forrester's Customer Insights

APRIL 29, 2019

There’s rarely a dull moment in the world of collegiate and professional sports. After wrapping up one of the more exciting March Madness Finals in recent memory, sports fans have not been starved for more great content: since the NCAA tournament wrapped up, American sports fans have turned their […].

Sports 35

Sports Blog Customer Insights Customer Engagement 35

Tricia Morris

APRIL 22, 2016

Sessions at the conference run the gamut from digital transformation and data-driven insights and decisions, to the exciting future of CRM and customer service as discussed by top industry analysts including Paul Greenberg, Ian Jacobs, Esteban Kolsky, Kate Leggett, Brian Solis, Ray Wang and more. We hope to see you there!

Customer Engagement 40

Customer Engagement Insights Engagement 2015 40

Customer Bliss

SEPTEMBER 25, 2020

Here are insights from Brian on what he calls, “ the novel economy: ” “The novel economy is something that was born at Salesforce. How do I respectfully engage you from afar in a way that lets you know, this is a human moment? Brian and I had a great chat about the convergence of the digital world and humanity.

Sports 160

Sports Leadership Innovation 2020 160

Optimove

MARCH 20, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Big Picture: On March 20, at Optimove Connect, Pini Yakuel, CEO, introduced the position-less marketer. He revealed the position-less marketer is a new emerging archetype.

Connections 52

Connections Marketing Multi-Channel Sports 52

Experience Investigators by 360Connext

JULY 26, 2022

The more we treat CX as a team sport, the more likely it is for us to achieve meaningful outcomes for both our customers and our organizations. There was no engagement from teams like IT or supply chain management, even though their work has a very direct impact on the customer journey. The leaders I speak to express this same feeling.

Sports 143

Sports Customer Journey Mapping ROI Return on Investment 143

Customer Guru

MARCH 7, 2018

Jennifer Parnell currently serves as the Deputy General Manager – Customer Engagement at BookMyShow. From movies to events, plays and concerts to sports, BookMyShow brings all of this to its audience. It was our pleasure to interview Jennifer and receive her insightful responses to the following questions.

Customer Engagement 62

Customer Engagement Net Promoter Score Entertainment Engagement 62

ThriveableBiz

JANUARY 26, 2021

In this great interview with Janice Francisco from BridgePoint Effect , she shares her insights on how to bring different personalities together. And it really provides a structure that I think I think is much needed and often overlooked, uh, when we're engaging in innovation. To improve your meetings for better results.

Innovation 52

Innovation Sports Management Definition 52

ClearAction

JULY 29, 2018

Customer Engagement is an Enterprise-wide Imperative Lynn Hunsaker. Does customer engagement rely solely on Marketing, Sales, Success or Service strategies? When the CEO of Air New Zealand made the mindset shift replacing We Fly Planes with We Fly People 1 , the whole company began to focus on empowering customer engagement.

Customer Engagement 48

Customer Engagement Engagement Customer Centricity Culture 48

ClearAction

OCTOBER 25, 2022

We aimed from the start to align every work group with customers’ priorities, engage every group in improving CX efficiency and effectiveness, and embed customer-focus in running our business. Absorb: how you share CX insights shapes managers’ absorption of keys to customer-centric management. Learn More. Learn More.

Sports 71

Sports 2009 2022 Financial 71

Qualtrics

MAY 10, 2021

The future of sports is facing an experience transformation. The events of 2020 forced leagues to think differently and create new ways to engage with fans and staff. Snapshot of breakdown by role: 2% of deputy athletic director or football sport administrators agree or strongly agree in the need for a college football commissioner.

Sports 26

Sports 2020 Leadership Government 26

Experience Investigators by 360Connext

JULY 6, 2021

But customer experience is a team sport, so great cross-functional teams also understand how important it is to communicate ongoing success and support the processes and systems required to deliver to the customer throughout their journey. Ideally, the CX Team will review critical CX measurements and insights on a regular basis.

Document 358

Document Net Promoter Score Government Leadership 358

ClearAction

SEPTEMBER 22, 2022

And VoC aims to count (and even beg for) possible recommendations, instead of enriching your managers with deep insights for sustainable differentiation. Customer engagement and loyalty programs often accentuate immediate gains in lieu of building relationship strength.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Gainsight

MARCH 15, 2024

For most businesses, you already have a thriving community of interested and engaged customers around your brand—and harnessing your existing resources and relationships can power up a thriving community almost overnight. This is exactly what happened at HoneyBook, the client flow management platform empowering independent businesses.

Webinar 52

Webinar Sports Social Media ROI 52

SurveySparrow

DECEMBER 23, 2023

Recently, when buying sports shoes at Decathlon, I noticed something cool. Dynamic Customer Insights: These surveys are like a snapshot of how customers feel right there and then. Employee feedback kiosks gauge satisfaction and engagement. 2 Choose the Right Questions: Keep your questions simple and engaging.

Feedback 52

Feedback Sports Events Touchpoint 52

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

2022 52

2022 Retail Sports Events 52