Alida

JANUARY 26, 2017

With a brand new stadium, however, comes higher ticket prices—and even higher fan expectations. AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur.

Sports 174

Sports Entertainment Webinar Guest Experience 174

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

2024 52

2024 Marketing Sports Multi-Channel 52

Maru Group

JUNE 18, 2020

Sports – like most industries – is changing. UK fans aren’t as connected with sports, especially football, as they were four months ago. The break in the season and the on-going impact of social distancing measures appears to be having a negative influence on our sporting consumption. Sport is a social game.

Sports 52

Sports Connections 2013 2018 52

Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality. It can take years to build a brand, but just one wrong tweet to shatter that image.

Brands 141

Brands Customer Experience Advertising 2011 141

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Here’s how. Look Below the Surface.

2019 71

2019 Engagement Entertainment Sports 71

BirdEye

APRIL 25, 2023

Do you want to reach out and engage with potential customers in your area? If so, we’ve got you covered with over 20 ideas on how to promote your business locally and make your brand the talk of the town. Sponsor charities or local sports teams 19. Are you looking for ways to promote your business locally?

Seminar 98

Seminar Social Media Advertising Workshop 98

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52

Sports Innovation Events Social Media 52

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Cleaning Up Online with Playful Engagement. Sports fans are a competitive lot. Real-time Alerts.

Consumers 67

Consumers Engagement Social Media Sports 67

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

BlueOcean

DECEMBER 13, 2022

In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. Furthermore, a McKinsey report revealed that brands with top-performing loyalty programs earn a 15 to 25 percent bump in revenue thanks to their loyal customers, who are either buying more or buying more often (or both).

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76

CSM Magazine

AUGUST 4, 2021

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. In particular, there are three best practices media brands should look to in order to deliver seamless and enjoyable experiences to captivated viewers across the globe.

Brands 52

Brands Entertainment Sports Multi-Channel 52

NetBase

JUNE 5, 2020

Brand advertising budgets continuing to shift towards online and social media. AT&T, HBO Max, Peacock, Hulu and Quibi offer ways for brands to reach more consumers. 52% of all online brand discovery still happens in public social feeds. Sports are for spectators, and with no live audience, creativity became the new sport.

Innovation 73

Innovation Brands Social Media Advertising 73

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. When applied to branding and marketing, identity theory has the power to transcend traditional marketing techniques and the way we think about “brands.” And so, let’s celebrate life and who you are through sport. Americus Reed II.

Brands 52

Brands Marketing Sports Net Promoter Score 52

Eptica

AUGUST 11, 2015

Date: Wednesday, August 12, 2015 The importance of emotion to customer engagement. Similarly, Steve Peters , a high profile sports psychiatrist and author of The Chimp Paradox , has identified the importance of managing emotional parts of the human ego to support performance in everyday life as well as sport.

Customer Engagement 88

Customer Engagement Engagement Social Media Sports 88

CSM Magazine

DECEMBER 22, 2023

These eye-catching marketing strategies can make a significant impact on the consumer by grabbing attention, reinforcing brand recognition, or inviting interaction with a product or service. In this article, we will explore some creative marketing strategies that utilize OOH solutions to acquire new customers and elevate brand awareness.

Connections 52

Connections Marketing Advertising Transportation 52

SurveySparrow

DECEMBER 23, 2023

Recently, when buying sports shoes at Decathlon, I noticed something cool. Dynamic Customer Insights: These surveys are like a snapshot of how customers feel right there and then. Types of Kiosk Surveys Kiosk surveys can be used at different intervals depending on the touchpoints a brand wants to tackle. Smart, right?

Feedback 52

Feedback Sports Events Touchpoint 52

Experience Investigators by 360Connext

JULY 6, 2021

But customer experience is a team sport, so great cross-functional teams also understand how important it is to communicate ongoing success and support the processes and systems required to deliver to the customer throughout their journey. Ideally, the CX Team will review critical CX measurements and insights on a regular basis.

Document 358

Document Net Promoter Score Government Leadership 358

Optimove

MARCH 2, 2023

One major challenge most (if not all) operators face in iGaming is keeping players engaged on their app and site. The Challenges of Web Personalization Commoditization of offerings in sports betting and gaming When many similar products or services are offered, it becomes hard for players to distinguish between the various platforms.

Sports 52

Sports Roadmap Competitive Advantage Events 52

C Space

JULY 6, 2020

The Brand Move Roundup – July 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. That was just 1.2%

2020 52

2020 Brands Sports Hospitality 52

ClearAction

SEPTEMBER 22, 2022

And VoC aims to count (and even beg for) possible recommendations, instead of enriching your managers with deep insights for sustainable differentiation. Customer engagement and loyalty programs often accentuate immediate gains in lieu of building relationship strength. This adds significantly to your CX annuity.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Second to None

FEBRUARY 23, 2018

Advanced technology has opened up a new world of brand-to-customer communications, but simply upgrading your CX infrastructure is not enough to become an industry leader. Ultimately, non-technology focused moments throughout the customer journey will have the biggest impact on your brand’s ability to form relationships with customers.

Technology 54

Technology Brands Voice of Customer Communication 54

ThriveableBiz

JANUARY 26, 2021

In this great interview with Janice Francisco from BridgePoint Effect , she shares her insights on how to bring different personalities together. And it really provides a structure that I think I think is much needed and often overlooked, uh, when we're engaging in innovation. To improve your meetings for better results.

Innovation 52

Innovation Sports Management Definition 52

Alida

DECEMBER 14, 2017

In a recent webinar , Darrell Beneker, director of consumer insights at Aurora Health Care, shared how the company uses ongoing insight to inform customer experience (CX) initiatives that create a seamless end-to-end patient journey. Get insight, STAT . Patient insight should be prescriptive .

E-support 100

E-support Sports Webinar Healthcare 100

Gainsight

MARCH 15, 2024

For most businesses, you already have a thriving community of interested and engaged customers around your brand—and harnessing your existing resources and relationships can power up a thriving community almost overnight. Our key takeaway?

Webinar 52

Webinar Sports Social Media ROI 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Customer Experience Sports Customers 52

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

2022 52

2022 Retail Sports Events 52

ChurnZero

MARCH 10, 2022

Engage and learn from industry experts and influencers. Build your personal brand. They believe that Customer Success is a team sport. What is insight-based customer experience and how do you compete on it? The right community can help you: Connect and collaborate with fellow Customer Success professionals.

Customer Success 98

Customer Success Sports Leadership B2B 98

ClearAction

JUNE 8, 2015

In sports, a great deal of thought goes into creating winning teams. Choosing the right players, getting everyone on the same page, practicing hand-offs and executing a clever playbook are how winning sports teams are created. Such a loose confederation would never fly in sports! Creating World-Class Customer Experience Teams.

Customer Experience 94

Customer Experience Sports Chief Customer Officer Customer Centricity 94

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Sports 40

Kustomer

JUNE 7, 2023

The time has come for financial services organizations to move from a transactional mindset to an engaging mindset. Financial services organizations can build a strong CX strategy by putting a conscious effort into how potential clients perceive and engage with their company.

Financial 98

Financial Banking Social Media Customer Satisfaction 98

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Sports 40

Smith+co CX

AUGUST 26, 2015

Havas Media has recently surveyed 300,000 people regarding the meaningfulness of 1000 brands across 12 different industries. Their research focussed on how people perceive each brand as well as measuring the drivers including market outputs and both personal and collective outcomes that contribute to a brand’s meaningfulness.

Brands 42

Brands 2015 Sports Hotels 42

Chadwick Martin Bailey

JANUARY 31, 2020

Key Takeaways from The Media Insights & Engagement Conference. The Media Insights & Engagement conference was held this week in New Orleans, and we heard some consistent themes that are impacting the media industry. you can layer into content the funnier, and more engaging the content will be.

Sports 52

Sports Entertainment Presentation Consumers 52

Kustomer

OCTOBER 1, 2020

ESPN is a world renowned sports network with an unmatched customer care system. By doing so, not only have they improved customer experiences, but they have made room for fan-to-fan sports discussion. Improving Brand Experience During COVID-19. For many fans, sports are memories. Fan Support.

Sports 52

Sports Customer Care Customers Customer Service 52

SurveySensum

DECEMBER 26, 2023

They provide varied insights that highlight the nuanced relationship between these key elements while emphasizing the significance of incorporating valuable product feedback into the equation through a robust product feedback platform. I will also add that #cx is a team sport. I feel more connected to them as a brand.

Customer Service 52

Customer Service Exceptional Customer Service Loyalty Demo 52