NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Engagement.

Entertainment 46

Entertainment Social Media 2019 Sports 46

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. But its popularity is enduring.

Sports 52

Sports Innovation Events Social Media 52

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Engagement.

Entertainment 40

Entertainment Social Media 2019 Sports 40

NetBase

MAY 2, 2019

If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. Here’s how.

2019 71

2019 Engagement Entertainment Sports 71

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Insights Should Inform. There are always useful nuggets to uncover, as agency ici Barbès would say.

Social Media 45

Social Media 2018 Sports Brands 45

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Cleaning Up Online with Playful Engagement. Sports fans are a competitive lot.

Consumers 67

Consumers Engagement Social Media Sports 67

NetBase

MAY 22, 2019

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Kiley Robbins – Manager of Fan Engagement and Growth Marketing, Relevent Sports Group. What about brands who are already “social first?”

Social Media 43

Social Media Brands Sports 2015 43

BlueOcean

DECEMBER 13, 2022

Forrester points out that many brands send the same promotional emails to members and nonmembers alike, instead of engaging their loyalty members with relevant content that informs them about rewards opportunities and progress. How do they engage with their agents and tap into frontline insight that can build a business case for change?

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Eptica

AUGUST 11, 2015

Date: Wednesday, August 12, 2015 The importance of emotion to customer engagement. Similarly, Steve Peters , a high profile sports psychiatrist and author of The Chimp Paradox , has identified the importance of managing emotional parts of the human ego to support performance in everyday life as well as sport.

Customer Engagement 88

Customer Engagement Engagement Social Media Sports 88

Oracle

MAY 23, 2019

While on location at Oracle Modern Customer Experience 2019 in Las Vegas from March 19-21, the SmarterCX team met with Jennifer Storms, CMO & EVP at NBC Sports, who tells us about her work and discusses how data plays a role in how quickly Olympic athletes go from ordinary to extraordinary, and in a matter of minutes become household names.

Sports 40

Sports 2019 2020 Social Media 40

Optimove

APRIL 15, 2024

Key takeaways: Embracing a position-less approach in marketing enables companies to outpace competition, engage audiences more effectively, and achieve better business outcomes. This sentiment reflects a trend towards versatility in a sport. What strategies can Position-less Marketers employ to engage with audiences effectively?

Marketing 59

Marketing Sports Multi-Channel Download 59

BirdEye

JUNE 21, 2023

You then realize neither business is marketing effectively to engaged couples. What started as just another producer of luxury sports cars has become the most dominant supplier of electric vehicles in the world. Wendy’s continuously analyzes the competition’s social media posts to burn them with their own tweets.

Social Media 98

Social Media Hotels Competitive Advantage Marketing 98

Kustomer

JUNE 7, 2023

The time has come for financial services organizations to move from a transactional mindset to an engaging mindset. Financial services organizations can build a strong CX strategy by putting a conscious effort into how potential clients perceive and engage with their company. What Is a CX Playbook?

Financial 98

Financial Banking Social Media Customer Satisfaction 98

Gainsight

MARCH 15, 2024

For most businesses, you already have a thriving community of interested and engaged customers around your brand—and harnessing your existing resources and relationships can power up a thriving community almost overnight. This is exactly what happened at HoneyBook, the client flow management platform empowering independent businesses.

Webinar 52

Webinar Sports Social Media ROI 52

2020 Research

AUGUST 3, 2023

The objective of the joint omnibus study with element54 was to gain insights into the emerging use of technology and the role of influencers and social media in driving back-to-school decisions and omnichannel dynamics. To view all the insights and key takeaways, watch the on-demand webinar!

Omnichannel 52

Omnichannel Apparel Webinar Social Media 52

Brandwatch CX

OCTOBER 3, 2022

Finding the right type of social media influencer is key to success, but knowing where to start can be overwhelming. Best Free Social Media Influencer Tools. This particular feature can be used to identify social media influencers who are following your competitors but aren’t following you. FollowerWonk.

Marketing 83

Marketing Social Media 2008 Metrics 83

NetBase

JUNE 5, 2020

Brand advertising budgets continuing to shift towards online and social media. 89% of marketers are using social media to advertise. 52% of all online brand discovery still happens in public social feeds. Sports are for spectators, and with no live audience, creativity became the new sport.

Innovation 73

Innovation Brands Social Media Advertising 73

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

2022 52

2022 Retail Sports Events 52

BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising E Commerce Fashion 98

CX Accelerator

DECEMBER 31, 2018

Beth Gauthier-Jenkin, The Vice President of Customer Care at Gopher Sport recently generated a wonderful culture dialog via email. The insights provided were so good, it felt like a crime keeping it to ourselves…especially knowing this is one of the greatest hurdles we face as a community. They have a free or paid version.

Culture 244

Culture 2019 Contact Center Leadership 244

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Customers 52

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76

Beyond Philosophy

MAY 8, 2017

In the case of Red Bull, the brand has built a consistent global personality not only through its unique advertising, but also by its involvement in some of the more extreme and unusual sports, like street luge, full-contact ice-skating and the ever-popular Red Bull Flight Day. Follow Colin Shaw on Twitter @ColinShaw_CX.

Brands 141

Brands Customer Experience Advertising 2011 141

NetBase

NOVEMBER 13, 2019

iHeartMedia’s EVP of SmartAudio Insights and Analytics, Hetal Patel, shared real-life examples of how iHeartMedia applies AI in scenarios such as better targeting and contextualizing content, image analysis and brand attribution, and reducing fraud and bot-related behaviors: . Morning Movers and Shakers. Today – Even More!

Sports 40

Sports Social Media Presentation Workshop 40

SurveySparrow

JULY 19, 2022

Organizations with a voice of the customer program enjoy 55% greater customer retention rates and sport 292% greater employee engagement rates, according to this report. It’s a process in which you gather, analyze, and act on insights into your customer’s needs, preferences, and limitations. social channels. focus groups.

Definition 52

Definition Net Promoter Score Voice of Customer Feedback 52

SurveySparrow

APRIL 28, 2023

In the 21st century, consumer buying behavior research has continued to evolve, with researchers exploring the impact of technology on consumer behavior, including the rise of e-commerce and social media, and mobile devices on the shopping experience. Gender: Men and women may have different preferences regarding products and services.

Consumers 52

Consumers E Commerce Advertising Social Media 52

SurveySensum

DECEMBER 26, 2023

They provide varied insights that highlight the nuanced relationship between these key elements while emphasizing the significance of incorporating valuable product feedback into the equation through a robust product feedback platform. I will also add that #cx is a team sport. It takes both, and when you find it, 1+1 = more than 2!

Customer Service 52

Customer Service Exceptional Customer Service Loyalty Demo 52

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence (CI) is the process of gathering and analyzing extensive customer data from both internal and external sources to acquire insights into customers’ demands, motivations, and actions. Customer intelligence insights aid long-term customer development. This is possible when customer insights are available.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity Customers 52

SurveySparrow

OCTOBER 6, 2022

If a beer brand discovers that its customers enjoy watching sports, it can use this in its ad campaigns. The campaign can show customers having a beer while watching sports matches. Social media. Millions of people, more importantly, your target market, reside on different social media sites.

Definition 52

Definition Sports Fashion Social Media 52

NetBase

DECEMBER 19, 2018

No matter how great your own content and approach to social media, nothing helps a brand more than a trusted influencer shouting out their merits. Our Social Media Reporting Series continues with a look at how to perform influencer analysis reporting – and why you must. Not every social channel is equal to every brand.

Social Media 53

Social Media Entertainment Sports Fashion 53

NetBase

OCTOBER 23, 2019

The Keynote with Killer Insight and Comedy! Our Keynote Speaker, Carlos Gil, came with amazing insight to kick off our first day – and gifts! Events require expert social media listening not only with people attending but those who can’t attend. Converged Media Rates Massive Mention. Check, check and double-check!

Social Media 40

Social Media Roadmap Sports Events 40

NetBase

OCTOBER 23, 2019

The Keynote with Killer Insight and Comedy! Our Keynote Speaker, Carlos Gil, came with amazing insight to kick off our first day – and gifts! Events require expert social media listening not only with people attending but those who can’t attend. Converged Media Rates Massive Mention. Check, check and double-check!

Social Media 40

Social Media Roadmap Sports Events 40

Magellan Solutions

JULY 5, 2021

Social Media Chat Support. Case 4: Global Sports Media Network. They outsourced a contact center to increase customer satisfaction and to gain deeper insights into brand perception. The insurance company’s digital strategy was not yielding the complete value of omni-channel engagement. Live Chat Support.

Customer Service 52

Customer Service Average Handle Time E Commerce E-support 52

SurveySensum

MAY 20, 2020

After speaking to some marketing experts, and gaining their insights on the evolution of marketing strategies due to COVID-19, here are some points that gauge the impact of COVID-19 on customer engagement. Understanding the situation McDonald’s, instead of dine-in, diverted its media spend on McDelivery and Drive-Through.

Customer Experience 52

Customer Experience Social Media Banking Healthcare 52

NetBase

FEBRUARY 12, 2020

Music spans such a broad range of offerings, from broadcast radio, podcasting and social media to streaming media and live events. They make magical events for music lovers in every genre using social monitoring. Hetal is EVP of Smart Audio Insights & Analytics at iHeartMedia Inc and is passionate about what they do.

Events 60

Events Social Media Sports Measurement 60

NetBase

OCTOBER 3, 2018

The problem for modern brands isn’t issues cropping up – it’s how quickly social media turns small problems into viral catastrophes. The good news is, social media is also the solution – or more specifically, Social Media Analytics is. Social Media Tools for Brand Health and Crisis Survival.

Social Media 60

Social Media Management Transportation Brands 60