Strativity
MAY 25, 2023
This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs. James Lanyon, EVP, Strategy & Innovation: James’ restaurant and food background includes marketing and loyalty work for Pizza Hut, Chuck E. james.lanyon@materialplus.io
Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Disruptors show us how it’s done.
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SurveySparrow
JUNE 22, 2023
To give you an idea of what excellence in this domain looks like, we’ve compiled ten stellar customer experience examples from e-commerce, technology, retail, entertainment, food and beverage, etc. Apple Sector: Technology Apple is known worldwide for its innovative products and minimalist design.
Retently
MARCH 18, 2019
Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. Unique, Innovative Products and Offers. Starbucks Customer Retention. That trend continues to this day.
Currency Alliance
FEBRUARY 26, 2019
Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.
Currency Alliance
JUNE 19, 2019
Vast sums of reward value were issued at a blanket rate of 1-3% – but because many of the points would never be redeemed, the projected cost was considered minimal. Customers who do not benefit from the rewards programs ultimately become skeptical of the brand and perceive zero utility from the points. learn quickly and adapt.
Currency Alliance
FEBRUARY 10, 2020
Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Musica (entertainment). Town Lodge Hotels. Net Florist. Engen (fuel).
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