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Partners

Optimove

Optimove has partnered with world-class vendors of marketing, customer communication and operations infrastructure platforms, to provide a true end-to-end solution for highly effective customer marketing. The company is present in all major gaming markets in the world.

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Studies by Strativity, and other consulting organizations, among corporate executives have identified the financial benefits of increasing customer experience management-related resources. Today, businesses are able to measure their activities, impact of customer experiences, and customer relationship with unprecedented precision.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He has 25 years of experience on the leading edge of digital transformation, social, and marketing strategy and has previously worked at American Express, Prudential Financial, USAA, and Forrester Research in senior roles. Chad Horenfeldt – Director of Customer Success at Kustomer. LinkedIn : [link] /. Website : [link].

2020 132
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10 Customer Segmentation Examples for B2B Businesses

SurveySparrow

Need some real-world customer segmentation examples to better market and grow your B2B business? The first task a marketer should do, for any kind of business, is customer segmentation. Challenges Involved in B2B Customer Segmentation. You need to create personal relationships in B2B marketing.

B2B 52
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The Rise of the Customer Insight Business

CSM Magazine

True insight organisations are building market share by taking customers away from un-insightful, non-listening, non-responsive businesses. Customer closeness doesn’t happen accidentally. We help organisations in media, retail, CPG and beyond to build vibrant customer insight communities. billion in market value by 2018.

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How to Better Understand Your Customer With Ed Porter

Kustomer

You just have to look at a lot of these tools and processes to say, “Does marketing know what we’re doing on the support side? Is that message being delivered to that customer?” You don’t have to be these big enterprises. Are we sharing the same message? And you drive consistency for those channels. How are you, man?

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Top 50 Customer Success Influencers 2021

SmartKarrot

Having scaled up Gainsight from $1M in ARR to a market-leading giant, Allison has chaired several C-suites and advised founders on go-to-market strategies for their businesses. An award-winning contributor to the Oracle Marketing Cloud Blog series, Peter’s content on Customer Success is highly valued in the Customer Success community.