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Why Multi-Touch Matters more than Multi-Channel

Avaya

I know you’ve heard it all before; how single channel service evolved into multi-channel service evolved into omni-channel service. What if I told you that the customer experience is not necessarily about the channels you implement? From Servicing Channels to Channeling Your Customers.

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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

During the covid-19 pandemic, we saw brands offer points for purchases across new sales channels, and the ability to stay engaged with the loyalty program – even if purchase volume or frequency dropped. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue. More on this below.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Great service in unexpected places.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59
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Loyalty + CX: Bridging Customer Engagement Disciplines

Currency Alliance

Industry incumbents are replaced by those who innovate more effectively – much like in nature. As digital sales, marketing, and service channels proliferated, companies were often on the bleeding edge of how best to deliver value. There have been travel brokers for hundreds of years. These trends will only accelerate.

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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

We work with global 5,000 clients to create multi-channel, multi-lingual feedback and research programs that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment. Confirmit’s commitment to fostering innovation is nothing new. Confirmit.

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