CSM Magazine

NOVEMBER 10, 2023

There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how? Usually non-members of the loyalty program, fairly satisfied with the casino services.

Loyalty Programs 52

Loyalty Programs Loyalty Travel Rewards Programs 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs. A disloyal generation?

Magazine 52

Magazine Loyalty Innovation 2020 52

CSM Magazine

AUGUST 21, 2023

By understanding your customers’ preferences and behavior, you can build stronger relationships and increase their loyalty to your brand. Create a Loyalty Program A loyalty program is an excellent way to increase customer engagement and drive repeat business.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

OCTOBER 4, 2023

To begin with, when do you offer customers the opportunity to join your rewards program? Inviting customers to join a loyalty program at an awkward point in the purchasing process can derail them from buying. There are several considerations here. How easy is it for them to join?

Loyalty 59

Loyalty Banking Airlines Travel 59

CSM Magazine

JANUARY 20, 2021

The best advice to create long-term brand loyalists is to craft a strategy that incorporates a multi-pronged approach that focuses on customer service, create a brand story, add a loyalty “rewards” program, and engage fans on social media. 3. Add A Loyalty “Rewards” Program.

Loyalty 52

Loyalty Brands Rewards Programs Social Media 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40