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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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How to Drive Brand Advocacy with Your Net Promoter Score (NPS) Survey

GetFeedback

In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. Create your NPS survey.

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Net Promoter Score 101: A Comprehensive Guide for Beginners

Retently

How likely are your customers to recommend you to their friends, colleagues and work acquaintances? In this article we’re going to dive into the basics of Net Promoter Score® (NPS®) — a metric used to assess how loyal your customers are and how likely they are to recommend your company to their personal and professional network.

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Net Promoter Score (NPS) – The quick guide

Happy or Not

What is NPS and how it works NPS is often held up as the gold standard customer experience metric. First developed in 2003 by Bain and Company, it’s now used by millions of businesses to measure and track how they’re perceived by their customers. Learn more about HappyOrNot Analytics.

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What Is a Good Net Promoter Score

ProProfs Chat

Recommendations work like magic, especially when a customer recommends a company/brand to a friend, family & colleague. These customers tend to repeat their purchase and act as brand advocates at various events/situations. This reduces the cost of new customer acquisition significantly.

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Why Companies Need a Net Promoter Score (NPS) Software

ProProfs Chat

If you are reading this blog, you might already have an idea about NPS( Net Promoter Score), a highly used customer satisfaction metric. This article will help you understand why you need a Net Promoter Score (NPS) survey software to make the most of this metric. You might be thinking, why?

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Net Promoter Score (NPS) Survey Question with Examples

SurveySensum

Learn about the Net Promoter Score and its importance to drive customer loyalty. Net Promoter Score (NPS) is not just a metric but an indicator of brand success and has a direct relation with Customer Experience (CX). What is a Net Promoter Score (NPS) Survey?