article thumbnail

SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. Annie has been specializing in the field of Customer Experience Management for over ten years, but has dabbled in lots of different parts of business.

article thumbnail

Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. In 2003, the Net Promoter Score (NPS) was formally introduced by Fred Reichheld, and, today, it is used by many of today’s top businesses to monitor and manage customer relationships. NPS Background. NPS Methodology.

NPS 89
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. In 2003, the Net Promoter Score (NPS) was formally introduced by Fred Reichheld, and, today, it is used by many of today’s top businesses to monitor and manage customer relationships. NPS Background. NPS Methodology.

NPS 86
article thumbnail

How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

The NPS system was created by Fred Reichheld and his team at Bain & Company and Satmetrix Systems in 2003 to help companies improve their marketing strategies to better serve customers’ needs with real, verifiable data that they could analyze and act on. Second, focus on increasing customer loyalty.

NPS 83
article thumbnail

15 best inspiring mission statement examples

BirdEye

They also are excellent tools for employee engagement and loyalty, which in turn, boosts productivity. Founded in 2003, Tesla brought electric vehicles to consumers’ consciousness long before climate change dominated the headlines. A good mission statement provides your company with tangible, real-world purpose and benefits.

article thumbnail

Is 2015 the Year of #CX?

CX Journey

For the long term win, Customer Experience Management needs to be a continuous process of collecting - and acting on - customer insights. At the highest level, we’ve seen the rise of the Chief Customer Officer (CCO), an executive with the authority and visibility to create a culture of customer-centricity.

2015 71
article thumbnail

25 important social media questions, answered

BirdEye

This was followed by Friendster in 2002, Myspace in 2003, and then the launch of Facebook in 2004. The post 25 important social media questions, answered appeared first on Birdeye Customer Experience Management. Social media is also cost-effective when compared to traditional marketing and advertising strategies.