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To boost customer loyalty, telecom companies need to go beyond NPS

Alida

Net Promoter Score (NPS) was first introduced in 2003 as a way to measure customer satisfaction based on consumers’ responses to one simple question: “How likely are you to recommend our service to a friend or colleague?” At the time, it offered decision makers an easy and effective way to measure loyalty.

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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy.

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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

The CX Era The emergence of the Net Promoter Score in 2003 created a simplified system of brand “detractors” and brand “promoters” who rank a company on a scale of 0 to 10. i] [link] [ii] [link] [iii] [link] The post CX vs. UX: The Yin and Yang of Customer Loyalty appeared first on Interaction Metrics.

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Amazing Business Radio: Andy Masters

ShepHyken

Andy shares humorous stories and provides some great tips about loyalty, social media, showing appreciation, overcoming bad customer experiences, listening skills, and much more. Andy escaped the corporate world just in time to preserve his sanity, as he followed his passion for speaking, consulting, and entrepreneurship in 2003.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

Fred Reichheld had already written several books on loyalty. In 2003, he had lunch with Scott Cook, the founder of Intuit. They wanted a more universal metric for customer satisfaction and, in March 2003, they implemented it at Intuit. He has an MBA from Purdue University. The Origins Of Net Promoter Score.

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Building Customer Loyalty in the Internet Age

Provide Support

Building Customer Loyalty in the Internet Age. © 2003 - 2015 Provide Support LLC. There are those who still believe that the Internet has taken all the ‘friendly’ out of today’s commerce, but for the most part they would be wrong. Read more. Published in Provide Support Blog , 2016. Permalink | No comment.

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NPS: Out with the Old, In with the New

Think Customers

In 2003 author Fred Reichheld introduced 'the ultimate question in his Harvard Business Review article "One Number You Need to Grow." proved to be so powerful in predicting customer behavior and customer loyalty that the question became known as Net Promoter Score and served as a key growth indicator for leaders.