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5 Customer Satisfaction Metrics You Need to Track

ReviewTrackers

Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. You also have to make customer satisfaction a top priority. Customer Satisfaction Metrics: What For? So, how do you measure customer satisfaction?

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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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3 Ways to Collect a More Genuine Customer Feedback

Provide Support

Genuine customer feedback creates opportunities for companies to earn more loyal customers, those who know that they can speak out about their problems and that they will be addressed. It also helps to: measure customer satisfaction. show that you value customers’ opinions. Read more.

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How to Get Valuable Customer Feedback via Email: 6 Ideas to Follow

Provide Support

Unfortunately, metrics can’t give you a full picture and tell you everything about the product-market fit, customer satisfaction, and expectations. But how do you encourage customers to provide their feedback? © 2003 - 2017 Provide Support LLC. . © 2003 - 2017 Provide Support LLC. Read more.

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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

An indisputable key component of a customer experience strategy is the Voice of the Customer (VoC) program , also known as customer voice. It captures, analyzes and reports on all customer feedback—expectations, likes, and dislikes—associated with your company. It’s the big picture metric of customer experience. .

NPS 278
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5 Customer Satisfaction Metrics You Need to Track

ReviewTrackers

Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. You also have to make customer satisfaction a top priority. Customer Satisfaction Metrics: What For? So, how do you measure customer satisfaction?

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

In 2003, he had lunch with Scott Cook, the founder of Intuit. They wanted a more universal metric for customer satisfaction and, in March 2003, they implemented it at Intuit. In those, customers give feedback, and Sprint responds to the feedback. He has an MBA from Purdue University.

NPS 163