Forrester's Customer Insights

SEPTEMBER 14, 2020

Apple’s “Time Flies” keynote will take place tomorrow, September 15, live from Apple Park: [link] I have been following Apple keynotes for many years (since at least 2005) and they often generate irrational expectations for disruptive innovative products.

2005 36

2005 Innovation B2C Marketing 36

Comm100

MARCH 2, 2022

In Acquia’s Customer Experience Trends Report surveying over 6,000 consumers worldwide, only 10% strongly agreed that ‘most brands meet their expectations for what they consider a good experience.’ In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations.

Customer Expectations 52

Customer Expectations Net Promoter Score 2005 Customer Experience Management 52

CX Journey

FEBRUARY 18, 2016

Ten years ago, in 2005, a group of people working in the field of knowledge management across the UK and the USA coined the phrase " narrative leadership." More innovative businesses brought together multidisciplinary teams to share knowledge through storytelling. Plenty of books were written and conferences attended.

Leadership 44

Leadership 2005 Books Insights 44

ProProfs Chat

DECEMBER 23, 2019

And this starts with understanding the gap between customer perceptions and their expectations of the actual experience. That is your first step forward in adopting a more customer centric approach. Even though brands will continue to drive product innovation, but the customer will sit at the head of the table.

Customer Centricity 96

Customer Centricity Customer Journey Mapping Customers Culture 96

Martin Hill-Wilson

MAY 27, 2015

Engagement Strategies for Contact Centres) with Emma Samuel (Global Corporate Marketing Director at NewVoiceMedia). and we were spelling out the new doctrine of ‘real time’, ‘innovative’, ‘perpetual beta’ etc. There is a ton of it: from government level, to research firms to individual brands using research to prove a market demand.

2005 65

2005 2014 2013 2007 65

Currency Alliance

NOVEMBER 16, 2021

If there isn’t, they won’t join your loyalty program, and you lose the opportunity to analyze their data in a growing number of countries/states with privacy legislation, as well as the opportunity to market directly to them. The rewards need to be merchandised so customers are aware of what they can get. Merchandising.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

If there isn’t, they won’t join your loyalty program, and you lose the opportunity to analyze their data in a growing number of countries/states with privacy legislation, as well as the opportunity to market directly to them. The rewards need to be merchandised so customers are aware of what they can get. Merchandising.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52