Forrester's Customer Insights

SEPTEMBER 14, 2020

Apple’s “Time Flies” keynote will take place tomorrow, September 15, live from Apple Park: [link] I have been following Apple keynotes for many years (since at least 2005) and they often generate irrational expectations for disruptive innovative products.

2005 35

2005 Innovation B2C Marketing 35

Comm100

MARCH 2, 2022

While seemingly sensible, this approach does not generate the customer experience innovation or transformation needed to lead in the industry. Listening to your customers and understanding why they buy from you can produce some very counter-intuitive insights.

Customer Expectations 52

Customer Expectations Net Promoter Score 2005 Customer Experience Management 52

CX Journey

FEBRUARY 18, 2016

Ten years ago, in 2005, a group of people working in the field of knowledge management across the UK and the USA coined the phrase " narrative leadership." More innovative businesses brought together multidisciplinary teams to share knowledge through storytelling. Plenty of books were written and conferences attended.

Leadership 44

Leadership 2005 Books Insights 44

ProProfs Chat

DECEMBER 23, 2019

Even though brands will continue to drive product innovation, but the customer will sit at the head of the table. Rely on customer feedback. This will help in establishing a more robust customer centricity model for your company. What is customer centric innovation? Get their honest opinions.

Customer Centricity 96

Customer Centricity Customer Journey Mapping Customers Culture 96

Martin Hill-Wilson

MAY 27, 2015

and we were spelling out the new doctrine of ‘real time’, ‘innovative’, ‘perpetual beta’ etc. The options that each grabbed a quarter of the online vote were: “Steps Towards Understanding Your Customer Digital Profile” and “Checklist On Going Digital”. It’s all useful if you remember the golden rule of customer insight.

2005 65

2005 2014 2013 2007 65

Currency Alliance

NOVEMBER 16, 2021

Therefore, most reward catalogs look like ecommerce stores from 2005. If you engage in a few, direct loyalty partnerships, you will quickly harness insights from those partners which can contribute to further personalization. It often has a great CX and UI. Adopt headless, or API-first ecommerce platforms.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

Therefore, most redemption catalogs look like ecommerce stores from 2005. If you engage in a few, direct loyalty partnerships, you will quickly harness insights from those partners which can contribute to further personalization. It often has a great CX and UI. Adopt headless, or API-first ecommerce platforms.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52