5 Facts to End the ROI Debate on Customer Experience
Beyond Philosophy
NOVEMBER 10, 2014
In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” The Value of Customer Experience, Quantified. By comparison, the S&P 500 returned only $93, a 7-percent loss. www.mckinsey.com. February 2006. 26 August 2014.
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