Remove 2008 Remove Consumers Remove Marketing Remove Voice of Customer
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Why listening to customers matters in a recession

Thematic

How can you stay relevant to consumers in a competitive market - especially one under the pressure of a recession? By listening to your customers. It seems obvious, but according to Hubspot research , 42% of businesses don’t survey their customers or collect feedback. What do they have in common?

2008 71
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Connecting Your Brand with the New Generation

Second to None

Millennials have been under society’s microscope for the last decade; a punching-bag for Baby Boomers, a restructuring force for marketers. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. 1, 7] [link]. 2,4] [link].

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Connecting Your Brand with the New Generation

Second to None

Millennials have been under society’s microscope for the last decade; a punching-bag for Baby Boomers, a restructuring force for marketers. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. 1, 7] [link]. 2,4] [link].

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CX Experts We Love

Wootric

Director Analyst: Senior research analyst & executive advisor on Customer Experience at Gartner. He has implemented successful CX, VoC, social media and marketing programs and led highly-engaged teams, both co-located and remote around the globe. Why we love David : He’s VP of Customer Insights at Ancestry.com.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US.

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Customer Lifetime Value: A Guide to the Northstar Revenue Metric

Wootric

You look at your CLV/CAC ratio, and if it works out to at least 3 or higher (for every $1 dollar you spend acquiring a customer, you earn at least $3 dollars) you’re in the clear. CLV as Customer Persona Builder. Customer Acquisition Cost (CAC). Divided by… How many new customers you gained in the same given time period.

Metrics 52