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Acquiring Axonite: Solving Tomorrow’s Marketing Challenges, Today

Optimove

Axonite has been developing such technology—a robust event streaming framework built on Apache Kafka and Confluent—since 2015. This will enrich unified customer profiles, and share them in realtime across the organization, keeping all systems in sync and up-to-date.

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C-Level Telco Speakers to Share Views on Implementing a Successful CEM Programme

CSM Magazine

Three C-Level telco speakers will be sharing their vital view on implementing a successful CEM programme at Customer Experience Management (CEM) in Telecoms World Summit 2015 which will be held from 13-14 August 2015 in Singapore. Rebecca Eclipse, Chief Customer Experience Officer, Globe Telecom, Philippines.

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20 Top Customer Focused Takeaways from CRM Evolution

Tricia Morris

According to a recent Forrester survey, the biggest challenges cited by brands today in customer relationship management are: (1) creating a single view of customer data and information, (2) managing data quality, and (3) creating customer insights to drive decision making.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management.

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You’ve Got Data? Well Don’t Start There!

C3Centricity

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management.

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A Complete Guide to Omnichannel Customer Service

Comm100

This focus on customer care and insights meets the needs of credit union members, with 67% of Gen X saying that they “expect companies to understand my unique needs and expectations”. Reporting and insights. To make the most of these insights, it’s important to evaluate the reporting capabilities of any chosen platform.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.