Currency Alliance

DECEMBER 7, 2016

Most brands now realize that they need to be visible on social media given that it’s a space where customers spend so much of their time. The smartphone is increasingly the go to device for accessing social media. It’s been that way since the beginning of 2016.

Customer Engagement 40

Customer Engagement Engagement Social Media Loyalty 40

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? No surprises here, behaviour change being the hardest part of any performance improvement plan and why as many as 38% change efforts fail ( Bain & Co, 2016 ). Think again. That was the old school way of doing things.

Customer Retention 96

Customer Retention Competitive Advantage 2017 2014 96

SmartKarrot

DECEMBER 10, 2020

Studies have shown that because of social media and abundance of digital information, the average human attention span has gone down below eight seconds. The gamification market has grown so big that it was predicted to reach $2.8bn by 2016. Customer loyalty and education. What is SaaS gamification?

Customer Success 11

Customer Success Social Media Loyalty User Experience 11

Currency Alliance

MAY 9, 2022

Such ‘digital washing’ (like greenwashing in the context of environmental protection) is also taking place in loyalty, where various vendors claim to be true SaaS platforms or API-centric. To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

BirdEye

JULY 14, 2023

Prior to 2016, you might have seen a standard disclaimer on Amazon saying something like, “I received this item at no charge in exchange for an honest review.” Leverage loyalty programs: Reward enthusiastic members of your loyalty program with points or other benefits for leaving a review.

Social Media 95

Social Media Exceptional Customer Service Loyalty Programs Feedback 95

Retently

NOVEMBER 21, 2018

Sometimes, it pays off to find out exactly which of your clients are customer advocates so that you can engage with them to drive more brand loyalty and attract new clients to boost long-term ROI. The idea was straightforward – Apple asked users to share photos they took with their iPhones on social media, using a designated hashtag.

Marketing 120

Marketing Social Media Events Net Promoter Score 120

ShepHyken

AUGUST 8, 2016

7 Steps to a Flawless Loyalty Program by Timi Garai. Antavo) Well, after helping our customers build their loyalty programs, we’ve found the next 7 important steps to create a flawless loyalty program and put them into an infographic! And, the layout of the infographic makes it fun to read. by Dan Gingiss.

Net Promoter Score 80

Net Promoter Score 2016 Article Customer Service 80

Comm100

JUNE 13, 2018

According to a study by Inmar , 72 percent of coupons used in 2016 affected purchasing behavior , usually by encouraging shoppers to buy a product they otherwise would not have. Other specific marketing actions to consider are email campaigns, social media publications, in-app push notifications, and paid advertisements.

E Commerce 53

E Commerce E-support Social Media Retail 53

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers. Moreover, this was a 6% increase from 2015.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The loyalty industry still operates mostly on tightly-integrated legacy technology platforms, in which changes are slow and expensive.

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59