Remove 2017 Remove Customer Centricity Remove Omnichannel Remove Voice of Customer
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. Never underestimate the customers expectation in CX.

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Start Selling To Your Existing Customers

Second to None

Twenty percent of clients generate 80 percent of revenue and profits, so those are the customers you want to invest in. It’s more lucrative to market to existing customers than to focus solely on recruiting new ones. Be Everywhere With Omnichannel. And when it comes to digital touchpoints, they could be anywhere.

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Customer Experience Challenges According to 15 CX Experts

Lumoa

Our guests have multiple years of experience in managing and consulting customer experience management in global companies and now lead their own businesses helping companies make customers happier. Some hints: big data, omnichannel, personalisation, AI and organizational culture. Let’s think in customer touchpoints instead.

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Grocery Store Customer Journeys Are Becoming Increasingly Digital

Second to None

You can access the piece by clicking here , or by reading below: This piece was originally published by PRNewswire on September 12, 2017. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. Delivering on the new digital imperative. SOURCE: Deloitte.

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How Does Influencer Marketing Tie Into Customer Experience?

Second to None

A survey conducted by Influencer Marketing Hub revealed that 86 percent of marketing firms plan to dedicate a part of their budget towards the initiative this year; a percentage that has jumped by nearly 50 percent since 2017. [1] 1] Furthermore, Bloomberg found that $255 million is spent on influencer marketing every month. [2] 2,3] [link].

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. We’re moving towards a personalized omnichannel experience in B2B customer journeys.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.