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How & why to restart your Voice of Customer program

Thematic

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

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2017 the Year of Undelivered Promise

Customer Alignment

As I was considering ‘what to expect in 2018’, I took a step back and contemplated 2017. 2017 promised such a lot. There was the motivation and there were clear opportunities to really begin to make a significant difference for customers and close the recognised experience gap. What did we hear, what did we see?

2017 45
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Inspiring a CX Revolution: C3 2017 Day 1 Highlights

Clarabridge

Clarabridge is powering this revolution by enabling brands to harness valuable customer data through new and existing features like text analytics , voice of customer , omni-channel case management and beyond. American Family Insurance Unpacks the Importance of a Customer-Centric Culture.

2017 40
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Pizza Brands Are Using Mystery Shopping To Measure Compliance To Brand Standards

Second to None

In 2017, 954 pizza chain establishments opened in North America in addition to the already saturated market.[1] Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. Pizza has become one of the fastest growing segments in the food market in recent history.

Brands 74
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How To Consistently Create Loyal Customers

Second to None

Our new “ 2018 Email Marketing Study: How 100 of the Top Retailers Engage Shoppers in the First 45 Days and Beyond ” study evaluated 100 retailers from the Internet Retailer Top 500 list and acquired every email each of these retailers sent to email subscribers who have never purchased a product from July to December 2017.

Retail 54
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How Can Your Retail Brand Compete Against Amazon?

Second to None

Customers can log on to their marketplace and access products across every industry, provided by third-party vendors or Amazon themselves. In fact, Amazon’s 2018 online sales will account for close to 50% of all online sales spent in the United States, up close to 30% of their share from 2017.[2] 1 [link]. 3,4,5 [link].

Retail 54
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Three Digital Trends Impacting Customer Experience in 2018

Second to None

In this complex ecosystem, CX is becoming crucial for companies in order to differentiate themselves, improve customer satisfaction, foster loyalty, reduce churn and ultimately increase revenue. Just to provide few examples, according to a KPMG study (2017) there is a positive correlation between CX and financial results.

2018 63