Remove 2018 Remove Customers Remove Omnichannel Remove Online Experience
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Customer Experience in 2018: Trends and Statistics

Answer Dash

Now, more than ever, optimizing customer experience should be a #1 business priority. Today’s customer expectations are continuously on the rise, and a positive online experience could mean the difference between a conversion and a lost customer. The figure stands at 23%for B2B,” ( Forrester ).

2018 54
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NRF 2019: 3 Days of Retail Customer Experience Takeaways

Oracle

The SmarterCX team is on location at NRF 2019: Retail’s Big Show in New York City this week getting an inside look at the latest in retail customer experience trends and technology. 4 key steps to stay ahead of the customer. Seamless omnichannel experiences. “Target posted its best sales in a decade.”

2019 100
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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” For 2018 they need to trust that customers know what they want.

Fashion 58
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3 Ways to Indulge in Retail Therapy This Holiday Season

Oracle

Retailers know that a positive customer experience is vital to making sales, and this holiday season, they’re putting in efforts to make shopping fun again. Here are three ways consumers will be able to enjoy retail therapy in 2018. 2018 is the year of shipping wars with big box retailers.

Retail 40
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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby). The differentiation power of mail delivered directly to your customers or prospects cannot be ignored.

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Recreating Dealer Magic in an Omnichannel World

Thunderhead

One CEO of the top five spoke recently of ‘end-to end’ online retailing of new and used cars – from research to purchase and finance, plus delivery and signatures: “It’s about making effortless journeys for customers, not complex processes”. It’s about making effortless journeys for customers, not complex processes” – dealer CEO.

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5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers now expect, brands must engage their audiences seamlessly across all touchpoints. So too does allocation of resources.

Travel 34