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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

Although business-to-business (B2B) sales have traditionally relied on face-to-face interaction, change has been building. In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. An effective e-commerce channel provides the foundation for doing so.

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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

Although business-to-business (B2B) sales have traditionally relied on face-to-face interaction, change has been building. In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. An effective e-commerce channel provides the foundation for doing so.

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Digital Transformation and its impact on Customer Experience

SurveySensum

Companies that were expecting to move digitally in 2025 are already here. . Customer behavior has changed due to the pandemic. The customer journey is shifting from offline to online and companies are looking for well balanced O2O strategies. Digital has become the new channel of interaction amongst the customers. .

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

”—offers a narrow and momentary transactional perspective on customer sentiment. Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. Choose what matches your organization.

NPS 392
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2022 Banking Outlook

West Monroe

To raise the bar even higher, we are increasingly convinced that this balancing act must also ensure both live and screen-based experiences have the same level of excellence, simplicity, and ease—all working in concert with each other to ensure seamless transitions when customers move between channels.

Banking 52
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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

Only 22% of loyalty members think their programs use the right messages to interact with them, according to a report by Bond [i]. After all, marketplaces are evolving into broad commercial ecosystems and brands will need their loyalty programs to be present in the places frequented by their target customers. Multi-serviced.

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Can Optimove Help Telecommunications Brands Optimize Marketing Performance?

Optimove

In 2023, consumers expect personalization in every interaction they have with a brand, and if they don’t get it, the competition is a click away … The good news? Using customer data strategically is crucial for achieving personalization, yet in 2025, 80% of telecom marketers that have invested in personalization will abandon their efforts.