CSM Magazine

AUGUST 15, 2023

Customer acquisition and customer retention are two vital aspects of business growth, each playing a unique role in ensuring the long-term success of a company. Understanding Customer Acquisition and Customer Retention Customer acquisition involves attracting prospects to a business and converting them into paying customers.

Customer Retention 52

Customer Retention Return on Investment ROI Reference 52

BirdEye

DECEMBER 28, 2023

It uses GPS, RFID, Wi-Fi, or cellular data to trigger a targeted advertising action (like a text, email, or app notification) when a mobile device enters or exits a specific geographic area, known as a geofence. This technology allows businesses to send relevant ads to nearby potential customers. How does geofencing marketing work?

Marketing 57

Marketing Advertising Social Media Events 57

BirdEye

MARCH 24, 2023

It can also help an organization identify the products and markets with a better return on investment and identify which deals to go after first. They need to be able to use metrics and analytics tools to track performance and adjust strategies as needed. It also motivates you to achieve your goals on time.

2023 98

2023 Return on Investment Social Media Sales 98

DemandJump

NOVEMBER 4, 2020

Utilizing advanced statistical analysis methods, marketing mix modeling (MMM) helps digital marketers to establish connections between their specific strategy and elements with tangible numbers like sales goals and customer retention. The data used in MMM is aggregate, meaning it’s made up of several years of metrics and numbers.

Marketing 96

Marketing Return on Investment Advertising Sales 96

Comm100

DECEMBER 14, 2017

Clearly defined metrics need to be selected upfront to ensure that the measurement is relevant. These should be selected with a mind for customer needs, as what might be most important to your business, will not necessarily be as important to your customer. Measuring ROI on Customer Experience Projects.

Customer Experience 92

Customer Experience ROI Metrics Net Promoter Score 92

Opinionator

JANUARY 8, 2021

The ROI (return on investment) of customer experience for a business is undeniably high. In fact we have previously said that ‘ Customer Experience is Everything ‘ Even a small increase in positive customer experience (CX) can propel revenue to new heights, increasing company profits considerably.

ROI 52

ROI Customer Experience Financial Customer Journey Mapping 52

Second to None

MARCH 14, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Chief Marketer on March 8, 2018: “To combat advertising fatigue, more companies are turning to experiential marketing—creating powerful memories for participants while connecting with the people who genuinely want to interact.

ROI 54

ROI Events Social Media Return on Investment 54