Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

BirdEye

MARCH 10, 2022

Community referral program: This is when your business partners with a non-profit, in hopes that the non-profit organization will in turn support your business. The referral program that is the most trackable and scalable is the direct referral program. 8 reasons why you need a referral program. Marketo ). Texas Tech ).

Marketing 98

Marketing B2C Reference Social Media 98

BirdEye

MAY 31, 2023

Customers love being the person who refers someone to a great business and with the right strategy, it can help your business grow faster and better. This article explores the top referral marketing strategies you can leverage to build a successful referral program for your business. Table of contents What is referral marketing?

Marketing 52

Marketing Social Media Reference Rewards Programs 52

CX University

NOVEMBER 21, 2020

Finance teams do not particularly enjoy the first two to three years of most customer experience initiatives, but it is not too long before they are raving fans. Legal divisions have had to adapt their speech to be more understandable and much like the IT industry, consumer and data protection laws have completely disrupted their space.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

Second to None

APRIL 12, 2018

The following article is a guest post submitted by POSbistro, an organization dedicated to helping restaurant improve the experience they provide via enhanced technology: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea.

Insights 67

Insights Marketing Social Media Loyalty Programs 67

delighted

JUNE 1, 2022

If you have a low lifetime value, your business may be failing to deliver on customer expectations. Total consumer value has a direct impact on profitability. Businesses focusing entirely on lead generation and conversions pay the high cost of acquiring these customers. Average customer lifespan. Start a rewards program.

Net Promoter Score 70

Net Promoter Score Customer Retention Loyalty Customers 70

Currency Alliance

APRIL 15, 2024

Many brands could actually earn greater loyalty by issuing a partner brand’s loyalty currency – or, simply allowing customers to ‘burn’ (i.e., Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52