Optimove

DECEMBER 21, 2023

Source: 2023 Survey of B2C Marketers) Marketers are aware of the problem of irrelevant messaging : 91% of marketing executives are at least somewhat aware of possible inconsistent messaging or cross-firing campaigns and promotions. Source: 2023 Survey of B2C Marketers). This approach ensures that messages are cohesive and consistent.

2023 64

2023 Consumers Brands Marketing 64

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

Marketing 98

Marketing Social Media B2C Multi-Channel 98

Second to None

APRIL 12, 2019

Personalization highlights the human factor of a B2C relationship. In the current market where consumers run the show, it is crucial that companies connect with their customer through channels that the customer identifies with. Create an Omnichannel Experience. The Human Factor. Part of being relevant is simply being present.

Omnichannel 69

Omnichannel Multi-Channel B2C Customer Centricity 69

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). DCS is a strategy to efficiently drive customer adoption, retention, and growth by providing a personalized user experience via omnichannel engagement. This is where digital customer success (DCS) comes in. What Is Digital Customer Success?

2023 59

2023 Customer Success Multi-Channel B2B 59

Magellan Solutions

AUGUST 18, 2021

It is much easier to pay someone else to pick up the phone than have your employees multi-task to do it. The most popular forms of lead generation are Online lead generation, B2C lead generation and B2B lead generation services. . Omnichannel Services. How can they do that if you do not have an omnichannel service?

Multi-Channel 52

Multi-Channel Call Center Contact Center Omnichannel 52

Peter Lavers

DECEMBER 21, 2017

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C. Best independent blog content.

Multi-Channel 55

Multi-Channel B2C B2B Customer Centricity 55

Oracle

OCTOBER 30, 2018

Let’s take a look at three: profitable growth, customer expectations, and omnichannel realities. Omnichannel Realities. They don’t care about your preferred processes or channels. This applies in B2B and B2C. I beg to differ. There are myriad business reasons to care about CX. Profitable Growth.

Multi-Channel 244

Multi-Channel Omnichannel Competitive Advantage B2C 244