SurveySensum

FEBRUARY 20, 2024

Measure and Analyze Performance : Monitor metrics such as conversion rates, customer satisfaction scores, retention rates, and lifetime value to identify areas for improvement and measure the impact of your strategies. Improve the customer service process by listening to the voice of your customers with SurveySensum!

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

BirdEye

MARCH 20, 2023

A successful strategy should define your social media goals, the methods you plan to use, and the metrics needed to measure performance over time. In this article, we’ll show you how to create an effective social media strategy that is goal-oriented, audience-focused, content driven, and measurable.

Social Media 52

Social Media Brand Values Brands Measurement 52

BirdEye

FEBRUARY 23, 2024

A company’s external communication shapes its public image and brand reputation through press releases, marketing campaigns, customer service, and investor reports. An enterprise can optimize its external communication by aligning it with its brand values, ensuring consistency and authenticity.

Communication 62

Communication Multi-Channel Culture Social Media 62

ProProfs Chat

APRIL 16, 2020

Even though the majority of businesses put the due focus on enhancing customer experience , they often overlook the needs of their non-English speaking customer base. What this inadvertently impacts is customer loyalty towards your brand. Here is where you may begin: Know What Languages Your Customers Speak.

Loyalty 96

Loyalty Customer Service E-support E Commerce 96

Lithium

DECEMBER 10, 2019

Aligning your brand values with those of your customers continues the strategy of driving greater trust. Perceived by many as an implicit endorsement of Kaerpernick’s values, this decision had the effect of alienating many people within Nike’s customer base, whose values did not align with those of the campaign.

Customer Engagement 52

Customer Engagement Engagement ROI Events 52

Lithium

DECEMBER 5, 2019

Aligning your brand values with those of your customers continues the strategy of driving greater trust. Perceived by many as an implicit endorsement of Kaerpernick’s values, this decision had the effect of alienating many people within Nike’s customer base, whose values did not align with those of the campaign.

Customer Engagement 52

Customer Engagement Engagement ROI Events 52

SurveySensum

FEBRUARY 10, 2022

How can you convert these unhappy customers into brand advocates or encourage your promoters to do the positive word of mouth and bring referrals? How can you increase your customer base, revenue, and customer loyalty ? NPS was built to measure customer perception of the brand, not the interaction.

NPS 52

NPS Net Promoter Score Touchpoint Feedback 52

SurveySensum

FEBRUARY 3, 2022

How can you convert these unhappy customers into brand advocates or encourage your promoters to do the positive word of mouth and bring referrals? How can you increase your customer base, revenue, and customer loyalty ? NPS was built to measure customer perception of the brand, not the interaction.

NPS 52

NPS Net Promoter Score Touchpoint Feedback 52

Beyond Philosophy

SEPTEMBER 16, 2021

For example, if an organization segments customers by the product they buy, I know this organization is on the Naïve side of Customer Strategy. On the other hand, if the organization segments customers based on behaviors, I know I am talking to a Natural Organization—at least in this area of internal operations. .

Customer Focused 88

Customer Focused Marketing Customer Centricity Government 88