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Report: Lessons in CX Excellence, 2015

Experience Matters

We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness. Download report for $195. Here are some highlights from the finalists: Activision Customer Care.

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Why your business needs a social media manager

BirdEye

They’ll also make sure all posts, comments, and interactions align with your company’s brand values and goals. Better yet, a social media expert has various tools that can track and measure the success of current social media campaigns. They can then use this data to draw out future strategies and content creation.

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25 important social media questions, answered

BirdEye

These tools can help you create content ahead of time, identify what topics are trending with followers, and measure your success on each platform. It allows you to target your content so that you can interact and develop relationships with customers in each of your locations. What does social media marketing mean?

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Reinforce your brand value with a social media strategy

BirdEye

A successful strategy should define your social media goals, the methods you plan to use, and the metrics needed to measure performance over time. In this article, we’ll show you how to create an effective social media strategy that is goal-oriented, audience-focused, content driven, and measurable.

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Talk your way to the top with effective business communication

BirdEye

A company’s external communication shapes its public image and brand reputation through press releases, marketing campaigns, customer service, and investor reports. An enterprise can optimize its external communication by aligning it with its brand values, ensuring consistency and authenticity.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Purposeful Leadership: Leaders operate consistently with a clear set of values. So let’s start! Image by Retently.

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The complete guide to navigating social media advertising

BirdEye

They prove to be an effective solution to build brand awareness, drive traffic, generate leads, and increase sales through targeted and measurable campaigns on social media. App-based businesses can promote apps and drive downloads with Facebook’s app install ads. Why invest in social media advertising?