C Space

DECEMBER 2, 2021

Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.”. Finally, we have a stringent target operating model for all our marketing initiatives.

Innovation 52

Innovation Automotive Fashion Social Media 52

News & Customer Experience

SEPTEMBER 15, 2015

Today we enter the fantastic world of a fashion store. Whether it is a flagship store , an affilate or a reseller , it is essential to have clear in mind that, when entering the point of purchase, the customer wants a preferential and direct relationship with the brand itself. The smallest mistake can cost dearly.

Fashion 40

Fashion Touchpoint Retail Brand Values 40

Help Scout

MAY 21, 2019

How to write a value proposition. Developing a value proposition requires awareness of a range of factors, including: Customer feedback. Industry, market, and competition. Company mission and values. In a past article, we’ve detailed how you can write a value proposition for your business from start to finish.

Hotels 40

Hotels Hospitality Travel Touchpoint 40

BirdEye

OCTOBER 5, 2023

Brand perception is customers’ cumulative impression of your company based on every interaction and experience they’ve had. Brand perception refers to how consumers view, think, and feel about a company and its offerings. Brand perception measurement It uses the key performance indicators (KPIs) related to brand perception.

Measurement 63

Measurement Brands Social Media Net Promoter Score 63

NetBase

NOVEMBER 21, 2019

There’s a misperception that social analytics insight is only relevant to and used by the marketing team in an organization. In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. New trends could cause a shift in the market, or even spawn a new category.

Insights 40

Insights Social Media Consumers Brands 40

NetBase

NOVEMBER 21, 2019

There’s a misperception that social analytics insight is only relevant to and used by the marketing team in an organization. In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. New trends could cause a shift in the market, or even spawn a new category.

Insights 40

Insights Social Media Consumers Brands 40

SmartKarrot

MARCH 9, 2022

In B2B SaaS company marketing, the primary forms like blog posts , user guides, web pages, videos, landing pages, and how-to’s are the ones that need to be product-led. The urge to craft content including the product as the core can mean it is done in an unnatural fashion. Display how the product works and value offered.

Fashion 10

Fashion Demo B2B Blog 10