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Report: Lessons in CX Excellence, 2015

Experience Matters

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

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25 important social media questions, answered

BirdEye

These tools can help you create content ahead of time, identify what topics are trending with followers, and measure your success on each platform. Social media campaigns must be measurable to determine if they’re working. Before typing, take a deep breath and remind yourself of your brand values and principles.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction. It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints.

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Reinforce your brand value with a social media strategy

BirdEye

A successful strategy should define your social media goals, the methods you plan to use, and the metrics needed to measure performance over time. In this article, we’ll show you how to create an effective social media strategy that is goal-oriented, audience-focused, content driven, and measurable.

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Questionnaire On Consumer Awareness: Sample Template + Survey Questions

SurveySparrow

Should the government be more proactive to prevent adulteration/duplication? What role do you think the government can play to fully stop adulterated or duplicated products? What measures did you take for redressing your grievance after knowing about the duplication/adulteration? Brand Awareness. Open-ended). Open-ended).

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. To summarize, CSAT is a very good tool if you want to measure how a customer is satisfied with one-time interaction. Image by Retently.

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Talk your way to the top with effective business communication

BirdEye

An enterprise can optimize its external communication by aligning it with its brand values, ensuring consistency and authenticity. Communication goals help align communication strategies with the company’s overall objectives and provide a measure for tracking progress.