CSM Magazine

OCTOBER 4, 2023

Brands should ask themselves the following questions to get the best out of their loyalty programmes and stay one step ahead of the competition. Do your customers value the rewards the scheme provides? Sometimes creativity and partnerships with other brands can help create an enticing incentive. How easy is it for them to join?

Loyalty 59

Loyalty Banking Airlines Travel 59

Up Your Service

MAY 3, 2017

But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others. However, smart companies see this as an opportunity to create brand evangelists. By David Harrington.

Hospitality 74

Hospitality Travel Brands Airlines 74

Inbenta

JUNE 30, 2021

TravelClub is the leader reward program in Spain with over 6 million subscribers. Especially in Covid and post-Covid times where face-to-face support is less preferred by customers, chats have become a new and easy-to-use channel to reach brands and companies. . TravelClub. With over 5.5 Chatbot examples in the retail industry.

Insurance 105

Insurance Airlines Travel Healthcare 105

Kitewheel

MARCH 4, 2019

Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. But even these leading travel brands can do better. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. There is huge market pressure to make great deals.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Service Untitled

MARCH 24, 2014

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. “Based on immediate Prime member reactions, they may have underestimated the negative effects of the increase,” stated Brand Key.

Loyalty 58

Loyalty 2005 Loyalty Programs Rewards Programs 58

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. The loyalty program is not a barnacle that has been attached to the business. Therefore, we offer this fairly extensive summary of what most brands should be doing with their loyalty programs to maximize business impact this year.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45