CSM Magazine
OCTOBER 4, 2023
Brands should ask themselves the following questions to get the best out of their loyalty programmes and stay one step ahead of the competition. Do your customers value the rewards the scheme provides? Sometimes creativity and partnerships with other brands can help create an enticing incentive. How easy is it for them to join?
Beyond Philosophy
NOVEMBER 7, 2016
Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87 However, each of them has something else in common.
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Up Your Service
MAY 3, 2017
But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others. However, smart companies see this as an opportunity to create brand evangelists. By David Harrington.
SurveySensum
JULY 19, 2023
According to a new Forbes Insights and Arm Treasure Data survey of more than 1000 customers worldwide, 74% of customers said they are likely to buy from brands based on experience alone. This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth.
Kitewheel
MARCH 4, 2019
Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. But even these leading travel brands can do better. Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program.
Bold360
APRIL 27, 2017
Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success.
Service Untitled
MARCH 24, 2014
In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. “Based on immediate Prime member reactions, they may have underestimated the negative effects of the increase,” stated Brand Key.
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