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How Hong Kong’s top brands lead with relationships

Alida

With more than 200 leaders in insight, innovation, marketing and customer experience in attendance, the luxurious MO was the perfect location for the sold-out, informative event. Mandarin Oriental Hotel Group: Not all customers are created equal. Compete against the gold standards of CX—set by brands like Uber or Airbnb.

Brands 124
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Why Customer Experience Is The Real Driver Of Brand Success?

SurveySensum

Before we move ahead, let’s understand – What is customer experience? Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand.

Brands 83
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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. Understand the experience your customers are hungry for.

Brands 52
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Customer Retention Strategies for Banks: Customer Experience is Key

ReviewTrackers

In banking, the annual churn rates on new customers hover in the 20 to 25 percent range during the first year, with half not making it past the first 90 days after opening their accounts. As these numbers suggest, providing an effective, easy, meaningful, and effortless experience is one of the keys to reducing customer churn.

Banking 123
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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

It is far more expensive to acquire new customers than to retain existing ones and brands understand that. That’s why they need to focus on retaining the customers they have, and not just on acquiring more. Recognizing this, many brands have shifted their focus toward customer retention strategies.

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How To Initiate a Direct-To-Consumer Selling Strategy

Second to None

When it comes to reducing the amount of effort it takes for customers to complete a purchase, direct-to-consumer selling strategies can serve as a vital tool. One reason that major retail brands are being forced into the direct-to-consumer world is the slew of DTC-only companies becoming available on the web.

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Inspiring Retail Customer Experience Examples That Wow Customers

SurveySensum

According to a new Forbes Insights and Arm Treasure Data survey of more than 1000 customers worldwide, 74% of customers said they are likely to buy from brands based on experience alone. This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth.

Retail 40