SurveySensum

JULY 26, 2023

According to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. It is far more expensive to acquire new customers than to retain existing ones and brands understand that.

Customer Retention 52

Customer Retention Retail Social Media Loyalty Programs 52

SurveySensum

JULY 11, 2023

Before we move ahead, let’s understand – What is customer experience? Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand.

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Optimove

JULY 20, 2023

What is Omnichannel Marketing? Omnichannel marketing refers to a marketing approach that aims to create a consistent brand experience by utilizing various channels to engage customers. Omnichannel marketing focuses on delivering a consistent customer journey, regardless of the channel a customer uses.

Omnichannel 40

Omnichannel Marketing Social Media Rewards Programs 40

delighted

OCTOBER 22, 2019

While there are many reasons and methods to measure customer experience (CX), keeping tabs on the perception of your customers via the Net Promoter methodology can be incredibly valuable for benchmarking the health of your business. Passives are customers who answer 7 or 8 on an NPS survey.

Net Promoter Score 41

Net Promoter Score NPS Measurement Feedback 41

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Let’s get right into it — how customers perceive your brand can influence the success of your business more than ever before. Expected Customer Experience (CX) impact on loyalty. Rewards programs with strong NPS incite customers to spend 2.2x

ROI 40

ROI Measurement Customer Experience Metrics 40

CSM Magazine

FEBRUARY 22, 2023

Identify Touchpoints : Carefully consider every single interaction point between the customer and your brand – including website visits, emails, social media posts, phone calls etc. Whenever possible think about using rewards programs, dynamic content, targeted emails and thank-you pages.

Customer Experience 52

Customer Experience Rewards Programs Omnichannel Touchpoint 52