Up Your Service

MAY 3, 2017

Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others.

Hospitality 74

Hospitality Travel Brands Airlines 74

SurveySensum

JULY 19, 2023

According to a new Forbes Insights and Arm Treasure Data survey of more than 1000 customers worldwide, 74% of customers said they are likely to buy from brands based on experience alone. This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth.

Retail 40

Retail Customer Experience Social Media Rewards Programs 40

Kitewheel

MARCH 4, 2019

There is huge market pressure to make great deals. Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. But even these leading travel brands can do better. The good news is that for a well-equipped brand, personalizing for unknown visitors is hardly an obstacle.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success.

Tourism 56

Tourism Travel Customer Service E-support 56

Inbenta

JUNE 30, 2021

TravelClub is the leader reward program in Spain with over 6 million subscribers. Due to their large number of visitors, Stubhub was looking for a way to cater to some markets in a more automated way. Benefit is one of the most well-known brands in the cosmetic industry. TravelClub. With over 5.5

Insurance 105

Insurance Airlines Travel Healthcare 105

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. The loyalty program is not a barnacle that has been attached to the business. A loyalty program should be relevant to 80% of customers.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Trust issues.

Loyalty 36

Loyalty Consumers Brands Airlines 36