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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. With many SaaS products, the end-user is not the client, and their experience must be factored into the customer success equation.

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How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

Isabella Lau is Chief Customer Officer, Manulife (International) Limited, responsible for Marketing, Customer Relationship Management, Corporate Communications, Innovation and Customer Experience functions, as well as leading the Company’s effort in customer centricity.

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VP Customer Experience Role for Growth

ClearAction

If “customer experience” has innumerable interpretations, the same can likely be said about the ideal role of the Head of Customer Experience. This position may also be known as Chief Customer Officer or VP of Customer [fill-in-the-blank] (e.g. 3) Facilitate CX Adoption.

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How to take your CX from good to great with data collection and CRM technology

SurveyGizmo

In today’s digital landscape, it’s statistics like these and many others correlate long-term success and revenue growth with a company’s overall customer experience (CX).  Related: Providing excellent customer service with surveys.   That’s where technology come in.

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Serious About Customer Success? Your CRM is Not Enough!

ChurnZero

Now more than ever Customer Success is essential to the long-term success of your entire organization. A relationship-focused approach to client management is a must. . Customer Relationship Management systems (CRMs) have changed the game when it comes to how companies know and track their customers.

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11 Books Frontline Customer Success Managers Should Read Right Now

ClientSuccess

From : Sara Masson , Senior Customer Success Manager. This a phenomenal read that speaks to open and honest communication, taking ownership, and effective communication. The communication methods illustrated can be equally applicable for anyone who needs to become comfortable with the art of the difficult conversation.

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