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CX Wisdom You Need to Know From 6 Leaders in B2B Organizations

Customer Bliss

Implementing a Customer Success Strategy is a Cultural Transformation. Leading Customer Success in a B2B Business with Jose Vergara. Customers don't necessarily know what they need and it's a journey to help them discover that in terms of measuring success. #CX Brainshark B2B Chief Customer Officer Diane Gordon.

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, Chief Customer Officer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.

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How to Build in Experiences That Will Earn Customers’ Raves: Introducing the “Talk Trigger” with Jay Baer

Customer Bliss

You need to really understand your customers. Understand your customers. When Jay works with clients, he starts by documenting the customer journey. He needs to know all of the touch points and inflection points that a brand has with the customer. In the best companies, the customers do the marketing.

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Get your Customer Onboarding right-Jay Nathan

CustomerSuccessBox

Jay Nathan is the Chief Customer Officer at Higher Logic. In 2020, he co-founded Gain Grow Retain, a community for customer success leaders. Here, he talks about the best practices in Customer Onboarding. It is aimed at creating an ever-growing knowledge base to help customers scale up faster.

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

For example, reach and acquisition are arguably more important to an early-stage company seeking to land its first customer. However, as the customer base grows, retention and loyalty become equally, if not more, important. You can also conduct a customer churn analysis for a more in-depth look at your causes of churn.

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

For example, reach and acquisition are arguably more important to an early-stage company seeking to land its first customer. However, as the customer base grows, retention and loyalty become equally, if not more, important. You can also conduct a customer churn analysis for a more in-depth look at your causes of churn.

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Get your Customer Onboarding right- Maranda Dziekonski

CustomerSuccessBox

Maranda (VandenBroek) Dziekonski is the Chief Customer Officer at Swiftly, Inc. is a Data Platform that provides reliable data to 95+ city transit networks around the world and has helped customers improve arrival predictions by up to 30% and complete planning projects up to 90% faster. Swiftly I nc. Yes and No.