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Power of Customer Insights: Strategies to Increase Your Return on Investment

CSM Magazine

A successful insights strategy combines critical elements to help businesses gain a competitive advantage. By leveraging social listening tools, businesses can gain a competitive advantage and stay ahead of the curve in an ever-changing market. What are the Key Elements Needed for a Successful Insights Strategy?

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Technology Failures That Are Hindering Remote Working

CSM Magazine

The report, in conjunction with market research and consulting firm, VDC Research, stated that 30 per cent of respondents said they didn’t have mechanisms in place to determine return on investment from mobility. Once ROI (return on investment) has been determined, there should be no barriers to making mobility investments.

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Mgage Delivers Mobile Payments Within RCS Messaging Solution with Conversational Commerce Channel

CSM Magazine

With this latest capability of RCS messaging, brands are able to achieve a strong return on investment with conversion rates seven times higher when compared to the manual input of credit card details. With in-built brand verification within RCS channels, consumers also have peace of mind knowing who the message is from.

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SEO for Startups: The Key to Unlocking Online Visibility

CSM Magazine

Here’s a closer look at the top benefits: Cost-Effectiveness and Outstanding ROI SEO is a remarkably cost-efficient marketing strategy, providing a significant return on investment. SEO minimizes wastage and maximizes impact by targeting users who are actively searching for your products or services online.

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Custom Payment Solutions: Your Competitive Edge in a Digital World

CSM Magazine

It’s crucial to analyze the return on investment (ROI) for your customized payment option. The Competitive Edge of Customization In today’s digital world where convenience, flexibility, and positive customer experiences are highly valued, offering customized payment solutions can give businesses a competitive advantage.

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Turn Customers Into Fans With Help From a CX Rockstar

CSM Magazine

Connecting with customers for competitive advantage. practical exercises – including working out return on investment, creating a category and experience matrix, and identifying customer expectations and successful outcomes.

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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

who is the owner of Time, Fortune, and People magazines, has acquired Viant. They feel this data from Viant gives Time competitive advantage compared to its competitors or “rivals industry leaders Facebook and Google” when it comes to ad tech and provides a first-party data set. So why would Time Inc do that?

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