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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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How to boost your business messaging with text abbreviations

BirdEye

Using this ‘language’ in your communication can change how you connect with customers in today’s fast-moving world. Modern engagement Texting abbreviations can help you connect well with the younger audience. It tells your customers that you are up-to-date and easy to connect with. Detailed analysis by EOD.”

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NPS in Retail: Everything You Need to Know in 2024

SurveySparrow

Once you have resolved the issue, be sure to connect with the customer and let them know. Building Strong Loyalty Programs Offering meaningful rewards is another effective way to improve your NPS score. Create a loyalty program that offers valuable rewards that are relevant to your customers.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

With these best practices, you will not only drive revenue but also cultivate long-lasting connections with your customers. And Salesforce’s fifth edition of the State of the Connected Customer report reveals that 94% of customers continue buying from the same brand that gives a positive customer service experience.

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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

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Transforming Retail Experiences: 5 Retail Personalization Examples Backed by Customer Feedback

SurveySensum

According to Salesforce’s third edition of the State of the Connected Consumer Report , 64% of customers expect tailored experiences based on their preferences. The NikePlus loyalty program is a key pillar in delivering personalized experiences. That’s also the power of understanding customer feedback and data.

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