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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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New Report Reveals How to Build Customer Confidence in 2015

Experience Investigators by 360Connext

Using either digital signage or old-fashioned price tags, why not encourage customers in-store to learn more via the app or online, especially around those products which are searched the most? Starbucks ranked well above others in terms of being a “great loyalty program.” Will I be rewarded for my behavior?

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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. Recognizing your customers this way can help them feel connected early on.

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7 Ways to Supercharge Your Marketing with SMS Automation

SurveySensum

For instance, sending a personalized greeting, such as below, can foster a sense of acknowledgment and connection. Automate Triggered Campaigns Automating triggered campaigns through SMS involves setting up messages based on specific customer actions, appointments, bookings, order confirmations, or loyalty program updates.

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Campaigns We Love: “Coach – Defining Modern Luxury”

Gravy Analytics

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design.

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NPS in Retail: Everything You Need to Know in 2024

SurveySparrow

Once you have resolved the issue, be sure to connect with the customer and let them know. Building Strong Loyalty Programs Offering meaningful rewards is another effective way to improve your NPS score. Create a loyalty program that offers valuable rewards that are relevant to your customers.

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