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How the Most Important Touchpoints Get Ignored, And How to Fix It

Experience Investigators by 360Connext

Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. When asked, ‘how does a prospect or customer interact with your brand?’ customer service calls. ’ a brand team might list something like the following. customer service calls.

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How the Most Important Touchpoints Get Ignored, And How to Fix It

Experience Investigators by 360Connext

Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. When asked, ‘how does a prospect or customer interact with your brand?’ customer service calls. ’ a brand team might list something like the following. customer service calls.

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CX is a Team Sport: 2 Surprising Views

ClearAction

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. Camaraderie within the Customer Service (or Success) department is another way CX is a Team Sport. Controlling Touchpoints Model.

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CX Day 2021: A Reflection on My Customer Experience Journey

BlueOcean

Removing pain points FIRST, is far more valuable than trying to delight customers. This shift has led to the advent of the Customer Service Officer, a role that didn’t even exist just a short time ago. Customers received letters that bordered on threatening, stating that devices would be installed no matter what.

2021 177
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COVID-19 Makes Journey Mapping More Important Than Ever. Here’s How to Build One.

Experience Investigators by 360Connext

If you don’t have any data: Consider places that can give you some, like customer service case codes and social media discussions. Customer feedback and emotional data. Customer behavior and actions. Systems, procedures, and touchpoints. Are certain customers visiting your support pages more? Click To Tweet.

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Business Metrics Transparency for Better Customer Experience

8x8

Business Metrics Transparency for Better Customer Experience. This is the second in a three-part series on developing an effective customer experience strategy. Because without business transparency it is almost impossible to move the dial on customer experience!

Metrics 48
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Business Metrics Transparency for Better Customer Experience

8x8

Business Metrics Transparency for Better Customer Experience. This is the second in a three-part series on developing an effective customer experience strategy. Because without business transparency it is almost impossible to move the dial on customer experience!

Metrics 48