Currency Alliance

JUNE 16, 2020

In any case, I think the vast majority of practitioners will be as excited as I am, to think what this wave of innovation means for consumers: more brands finding cleverer, more meaningful ways to create compelling customer value. Some news brands, today, effectively subsidise flagging print sales by charging for online content.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. References. [i] For starters, it isn’t financially sustainable. i] [link]. [ii]

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

BirdEye

MAY 31, 2023

However, just expecting your existing customers to refer their friends and family members to your business is not a great strategy. Customers love being the person who refers someone to a great business and with the right strategy, it can help your business grow faster and better.

Marketing 52

Marketing Social Media Reference Rewards Programs 52

SmartKarrot

NOVEMBER 2, 2020

Jeremy Harrison of Hustle Life says, “Personalizing your approach to each customer goes a long way in making them remember you. You can even reward them by creating a loyalty rewards program. Adeel Shabir, outreach manager at SIA enterprises has recognized the importance of customer retention. ” 31.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. The Economist, November 2018. Really think about that for a moment. 2018 saw a 14.2%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Bold360

JULY 13, 2017

Refers to the multiple ways your business and customers can interact with one another. For customer service, customers should be able to reach out by email, phone, live chat or in person and expect a consistent feel as well as the same information. How can Omnichannel Customer Service take this Further?

Multi-Channel 56

Multi-Channel Omnichannel Advertising Social Media 56

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. Second, emotional loyalty involves rewarding your customers for many more touchpoints than just purchases.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 26, 2019

Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Profit is derived from engagement that links directly to incremental sales. Incentivize Emotional Loyalty along Customer Journeys.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

By the end of the programme’s first year, loyalty members made up 44% of Tarte.com revenue, despite only making up 21% of the total customer base. Customer journeys to the moment of purchase are highly complex and too few brands are engaging with key steps along the way, to understand why customers buy, or fall out of the funnel.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. This broadens the reach of the program. lift in recorded sales.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52