article thumbnail

Don’t Do Digital Transformation, Design It

Storyminers

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement. So what can you do to become digital and customer-led by design? Related Content.

Culture 59
article thumbnail

Why You Need To Design CX Change, Not Just Do It

Storyminers

That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein, who caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement.

Culture 45
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Do Digital Transformation, Design It

Storyminers

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement. So what can you do to become digital and customer-led by design? Related Content.

Culture 40
article thumbnail

North America’s Must-Attend Customer Service Strategy Meeting Hits NYC

CSM Magazine

We all have at least one thing in common – we’re passionate about Customer care. The Summit provides a space for us to learn best practices from each other and about new technologies from sponsoring vendors.” – Michelle Buckley, Director of Operations, Customer Relations/Rapid Rewards, Southwest Airlines.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. Both groups of technologies can be utilized to make analytics more actionable. Why are your customers turning away from you?

article thumbnail

CX Experts We Love

Wootric

Why we love Guneet: He’s Director of Customer Experience & Advocacy at Docusign where he leads the company’s NPS, customer advocacy, customer labs & customer research. A CX Consulting. Melinda Gonzalez. To reduce churn? Optimize their product or service?

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. Customers expect recommendations and content to truly reflect their preferences.