Customer Journey Hospitality Loyalty Programs Touchpoint 
InMoment XI
JANUARY 17, 2024
In the dynamic world of hospitality, the ability to manage and enhance the guest experience often spells the difference between those who win and those who get left behind. A positive guest experience involves going beyond basic customer service. It encompasses the entire customer journey — through processes, policies, and people.
InMoment XI
SEPTEMBER 1, 2022
Why Is Customer Retention Important? Regardless of the industry you’re in, retaining your customers should be one of the top four goals of your overall business (alongside acquiring customers, increasing customer lifetime value via cross-sell and upsell efforts, and reducing operating costs). Eliminate Customer Friction.
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Currency Alliance
OCTOBER 11, 2018
It does give pause for thought, however, that agile tech companies have proven more apt at filling these gaps: owning more of the customer journey, gathering more detailed data, and making more relevant and personalized offers. Other parts of the digital customer journey are more accessible to established hotel brands.
Currency Alliance
DECEMBER 4, 2023
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.
Currency Alliance
DECEMBER 17, 2019
But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.
Retently
FEBRUARY 21, 2024
Cater to customer preferences and improve customer satisfaction. Benefit the brand in the long term by building a solid reputation and customer base. Understand that the initial touchpoint is just the beginning. surveys, let’s examine some practical examples.
Currency Alliance
FEBRUARY 26, 2019
Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.
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