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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

The concept of customer success continues to rapidly gain traction as businesses strive to improve their customer experience. To help organizations get the most out of this important function, there are now a variety of resources available: from websites and white papers to webinars, conferences and technologies.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

The research also shows 61% of customers feel they’re treated as a number rather than a human being. It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business.

Sales 105
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The Customer Lifecycle Attribution Model — One Customer, Many Channels

ENGAGE.cx

While MTAs are getting more and more sophisticated, they still have major drawbacks like: The attributed ROI does not take into account offline media. They also do not take into account outside factors such as social perceptions, personal customer beliefs, pricing, promotions, seasonality, or the economy.

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The Trifecta: Top 3 Customer Success Manager Traits to Increase Customer Retention

Education Services Group

Ensures enhanced customer relationships. Improves everyone’s ROI. Increases customer retention. If your company is one of the lucky few to have a CS staff possessing those must-have traits, we often find that still isn’t enough to fully service your customers. It also: Mitigates budget risks.

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Essential Aspects of Sales Training

Integrity Solutions

Imagine what a difference it would make if your sales training could truly motivate sales teams and increase their ability to sell more and develop stronger customer relationships. And it also explains why sales training effectiveness and ROI can be so poor. If your sales force is somewhat normal, just 20% are high performers.

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The Definitive Guide to Chat Bot Strategy

Bold360

With Facebook Messenger reaching 800 million users in January 2016, growing to one billion monthly active users as of July 2016, the opportunity is ripe for brands to tap into the massive reach of Messenger and other growing platforms like Slack to cultivate customer relationships. Image via Facebook (Mark Zuckerberg).

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Inside Customer Success: Oracle Marketing Cloud

Amity

To learn more about Eloqua's Customer Success story, download our white paper: From $0 to $1 Billion, Scaling Customer Success at Eloqua. How is the Customer Success team structured at Oracle Marketing Cloud and has that evolved over the past years?