C3Centricity

APRIL 9, 2024

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90

B2C B2B Marketing Return on Investment 90

Kustomer

JANUARY 21, 2021

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Steve Walker and Troy Powell from Walker to uncover the secrets of their newest research report focused on the differences between B2C and B2C customer experience. But it really is.

B2B 95

B2B B2C Customer Centricity Sports 95

Kustomer

DECEMBER 2, 2021

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Dan Gingiss to learn more about how Marketing and CX are connected. For Dan, this is where Marketing and CX go hand in hand to win the customer’s loyalty. Listen to the full podcast to learn more.

Marketing 98

Marketing Social Media Brands Books 98

Kustomer

MARCH 10, 2020

In this episode of Customer Service Secrets , Gabe Larsen is joined by Dan Gingiss to discuss the intersection of marketing and the customer experience. Dan has worked for Fortune 300 companies, including McDonald’s, Discover, and Humana, in marketing and customer service roles. Is this brand funny? Is this brand serious?

Marketing 52

Marketing Customer Experience Social Media Customers 52

Kustomer

DECEMBER 31, 2020

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Annette Pedroza to learn about building a customer centric culture. Who are the power players? Aspects such as decision making, marketing, and policies should always keep the customer at the forefront.

Customer Centricity 59

Customer Centricity Culture Leadership Net Promoter Score 59

LiveChat

SEPTEMBER 7, 2018

As sophisticated digital marketing strategies continue to evolve and produce impressive results, a question that often comes up is: “is email marketing still relevant?”. Thanks to its impressive ROI, 86 percent of B2C marketers use email , according to B2C Content Marketing 2018 Benchmarks, Budgets, and Trends.

B2C 51

B2C ROI Marketing Information 51

Bold360

NOVEMBER 21, 2016

In 2016, the customer experience became the focal point of marketing, acquisition, onboarding, UX design, and many other core business functions. She had bad acne and tried everything to help clear it up. Anyone can organize a secret experience. Five years ago, she started her business from just her laptop!

2016 111

2016 2017 Customer Experience Social Media 111